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1nternet new shock: in the next five years, S2B will become the industry’s leading business model?

in the 1nternet economic circle, B2C, B2B, o2o and C2B are well known to all. However, a new business model has quietly emerged, which has caused great shock in the B2B industry. That is the S2B new business model, which was first proposed by Zeng Ming, chief of staff of Ali. Recently, real estate, home decoration, clothing, catering, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping, shopping The practice of emerging companies in many fields such as health care

? What is S2B##

before interpreting S2B, let’s take a look at a picture.

in this new mode, the common purpose of S and B is to serve C

the difference is that “s” is a large supply (chain) platform, which greatly improves the efficiency of the supply side

“B” refers to a small B with a large platform corresponding to 10000, 100000 or even higher, so that they can complete the service for customers

simple understanding: small business B is responsible for distribution, sales, low-cost real-time interaction with customers, understanding customer needs, looking for customer pain points, and then using the collaborative ability of s supply side platform for design, production and transportation to complete customized services for customers

s provides centralized procurement, brand and quality assurance of resources for small B, and provides service integration and data intelligence for small B through SaaS tools. The service process of small B to C needs to be transparent and real-time feedback to the platform. S can accurately complete the personalized requirements of C after receiving the feedback from small B. This is a complete set of S2B process

in this business model, small B and small C can exchange information directly, and fully listen to the opinions of end customers in product design; But in the aspect of supply chain and logistics, we should make full use of the supply chain platform provided by the third party to strengthen our own defects in this aspect. 1n this way, small B businesses can focus more on their strengths, such as product development and design, and their own fan traffic

typical examples: Taobao merchants use rookie network to serve online shopping customers, and Tencent micro businesses use the idle transport capacity of Jingdong Logistics to serve micro business customers, which can be seen as the embryonic form of S2B mode< Why is S2B proposed## the ultimate goal of C2B is to reduce cost and increase efficiency and high customization. However, on the way to promoting development, we find that low cost, fast response and high customization are completely conflicting among the three core indicators of the supply chain. 1n order to optimize dynamically at the same time, only one network structure can be realized. For example, the manufacturing of small B products lacks scale effect, so the cost can not be reduced; For another example, because small B does not have its own logistics supply chain channel, it is unable to interact with customers with stable performance on the other hand, mass customization was emphasized in C2B in the past to provide personalized services for customers. But now we gradually realize that the starting point of personalization is to first establish continuous interaction with customers, which is the beginning of everything, thus extending S2B< What are the advantages of S2B## 1. 1n S2B mode, low cost, fast response and high customization can be realized at the same time in S2B mode, the whole supply chain is in a network shape, not a straight line. 1n the traditional supply chain, speed, service quality and cost are always in a straight line, they are contradictory, and they can not achieve the best at the same time however, in the new business form of S2B, under the network supply and demand structure, it is possible to realize the optimization of the whole system. S can provide stable scale production and logistics supply chain channels for B, while 100000 small B uses its own traffic sales to directly interact with C-end users, master the latest demand feedback and s, and continuously optimize in this network, while achieving low cost and high efficiency Quick response and high customization