African market helps the development of Sino African shoe trade

when it comes to Africa, words like resources, market and investment environment have gradually come into our view. 1n addition, the Chinese government’s policy on Africa in recent years has undoubtedly promoted the development of China Africa trade. 1n the shoe industry, more and more Chinese small and medium-sized enterprises begin to focus on Africa, only to achieve win-win development

according to experts in the industry, at present, China’s small and medium-sized enterprises are gradually investing in Africa< According to Wang Chao, Vice Minister of Commerce of the people's Republic of China, since the beginning of this year, China Africa trade has resumed growth, reaching US $61.2 billion in the first half of the year, up 65% year on year, and is expected to exceed US $100 billion in the whole year Wang Chao said that in recent years, China Africa economic and trade cooperation has been booming. From 2000 to 2008, China Africa trade grew by an average of 33.6% annually, exceeding 100 billion US dollars for the first time in 2008; 1n 2009, China became Africa’s largest trading partner. China Africa economic and trade cooperation is highly complementary. Africa is a continent with a large population and great development potential; China has a vast market, rich experience in development, and much-needed capital and technology for African countries traditional industries have a large space for survival and development in Africa. Africa is rich in resources and has great market demand potential, but its industrial economy is relatively backward. China’s small and medium-sized enterprises have strong processing and manufacturing capabilities, and the two sides are highly complementary. Labor intensive enterprises such as shoemaking, clothing and handicrafts have a strong space for survival and development in Africa. For example, Li Chuanfa, the entrepreneur of Taizhou City, Zhejiang Province, invested in Egypt in 2002 to establish the Egypt China brothers Shoes Co., Ltd., which now accounts for more than 50% of the tourist shoes Market in Egypt

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