Clothing, food, housing and transportation are essential elements of people’s life. 1n the clothing industry, with the popularity of the 1nternet and the acceleration of the pace of life, people’s purchase trend has gradually shifted from offline to online. 1n the face of the rapid development of mobile 1nternet, some online enterprises began to attack the field of mobile marketing. At present, more and more clothing enterprises began to plan their own mobile marketing strategy
in recent years, not only all kinds of fast-moving consumer goods have entered the mobile terminal, but also the labor protection clothing industry has stepped up the process of mobile, and even some local labor protection clothing manufacturers have expanded their sales scope to the whole country by entering the mobile 1nternet
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