the EU’s anti-dumping measures against Chinese leather shoes have made many Chinese shoe enterprises focus on the Russian market
China’s shoe industry, represented by Wenzhou shoe enterprises, will set up trading companies in Russia to gain a firm foothold in Russia through regular operation
in this regard, industry insiders said that among many marketing methods, the most critical and necessary way for Chinese shoe enterprises is to set up trading companies in Russia, employ marketing personnel who understand Russian to develop the market, employ professional accounting and tax companies who are familiar with Russian finance and taxation to make accounts, and set up special exhibition halls to take the road of formal operation
the relevant person in charge of Wenzhou Leather 1ndustry Association said, “the biggest difference between the export of products to Russia and the European and American markets is that the European and American markets are relatively stable, while Russia’s trade policy is relatively volatile. For example, Russia has imposed a “no entry” tariff on its “uncompetitive goods” such as shoes and clothing, which has a certain impact on Chinese shoe enterprises. Many Chinese shoe enterprises have withdrawn their offices. “< According to Zhou Haifan of Juyi shoes office, the reason for exporting to Russia in the past is that the market has a relatively large profit margin. However, after on-the-spot investigation, the company's boss found that although the profit is high, the risk is relatively high" After comprehensive weighing, we finally decided to withdraw from the Russian market. " How can Chinese shoes gain a firm foothold in the Russian market? The person in charge of Wenzhou Leather 1ndustry Association said that among many marketing methods, the most critical and necessary way is to set up trading companies in Russia the relevant person in charge of Wenzhou Leather 1ndustry Association said that at present, Chinese shoe enterprises are fully capable of developing timely shoe products, such as the shoe enterprises exporting to the European Union and North America markets, which have been completed. But for export to Russia, it is not enough to rely on the product development ability of shoe enterprises alone, but also depends on the speed of Russian customs clearance” 1f the customs takes two or three months or even longer to clear the customs, even if you develop timely shoes, it will not be timely in the hands of Russian end customers. ” This has happened in the past in terms of sales methods, some analysts believe that qualified manufacturers should take part in more exhibitions in Russia, take the initiative to strive for large-scale stores in Russia to set up counters, and transform sales channels into large supermarkets in Russia, so as to enhance the brand influence of Chinese shoes” This will require enterprises to invest more cost, the key is to see the strength of each shoe enterprise. ” The relevant person in charge of Wenzhou Leather 1ndustry Association said< Hu Ye told reporters that in the process of market recovery, exports to ASEAN countries have increased significantly, with an increase of 59% compared with 2008, while exports to the European Union, the United States and Japan are still lower than 2008 according to the relevant person in charge of Wenzhou Leather 1ndustry Association, according to the information they have, many Chinese shoe enterprises will increase their exports to ASEAN and Russia, so as to avoid the losses caused by EU’s anti-dumping of Chinese shoes