China’s shoe industry “dark horse” goes to the world market

opening words

you know or don’t know, they all come to Henan, Taiwan Foxconn Group, Baocheng group, American Mattel toys, etc

believe it or not, they have or will have Reebok and ugg shoes made in Henan, clothes from Nike and Adi, toys from McDonald’s and skirts from Barbie

“going to Henan” is becoming one of the best choices for the world-famous agents

they not only take a fancy to the land, labor, resources and the most simple sincerity of Henan, but also cast a vote of confidence for “made in Henan”. Although there are ups and downs, the spiral rising momentum of “made in Henan” can not be changed

agents are in a relatively low position in the global industrial value chain. They reap meager profits, but bear the most severe quality pressure. The big hand of the market controls their judgment of product quality, industrial quality and economic quality

since the end of March, our reporter has conducted many interviews in Zhoukou, Luoyang, Zhengzhou and other places, hoping to record the prosperity of Henan’s processing trade by walking and depict the profile of “world brand, Henan quality”

female worker of sewing machine

sewing happiness needle by needle

in kaihong shoe industry of Xihua county, Zhoukou City, Liu sanni, a female worker of sewing machine workshop, is famous for her old qualification and the first batch of employees; Second, she is skillful, does fast and good work, and gets a high salary

Liu sanni used to be a laid-off female worker in an enterprise in the county. Before she went to work in kaihong shoes, she was in a small business selling steamed buns. 1n 2008, Taiwanese businessman Xue Fuxiong invested in building a factory in Xihua county. After training, Liu sanni became a shoe worker

Liu sanni cherishes and takes it seriously to become an industrial worker again from a steamed bun vendor and get 2000 yuan a month. Although she only participated in the sewing process, Liu sanni was happy that her shoes could be sold to European and American markets. 1n the sewing process, she is also sewing the happiness of living a good life for her family

in 2008, when Liu sanni chose to stay in Zhoukou and wait for happiness, Guo Shujun chose to leave Taiwan and go north to the Central Plains< After several visits to Xihua, Xue Fuxiong decided to invest in the construction of Xihua kaihong shoes. Guo Shujun was infected by Xue's dream and followed him to the Central Plains to start a business after three years, the development of kaihong shoes industry has been booming: this year, seven production lines have been put into operation, and it is estimated that the export volume will reach 9.9 million US dollars the reporter saw in the workshop that after strict quality inspection, a pair of fashionable dance shoes and clip toe sandals came down from the production line and went to shopping malls in Europe, America, Japan and other places world brands “Reebok” and “ugg” are made in Fugou in 2010, Guo Shujun took root, and Lu Junxiong returned to the hometown of Fugou on March 8, 2010, Fugou Baochang Shoes Co., Ltd. invested by Taiwan Baocheng group was established, with Lu Junxiong as the general manager. The local accent has changed, but the feelings remain unchanged” My ancestral home is Fugou. My father went to Taiwan in 1949. What 1 can do now may be to bring enterprises to my hometown. ” Lu Junxiong said Taiwan Baocheng group has the largest turnover of brand sports shoes and casual shoes in the world. 1t designs, manufactures and manufactures 50 international famous brands in the world, such as Nike, Adidas, Reebok and converse. On average, one of every five pairs of world famous sports shoes is made by it on Lu Junxiong’s desk, there are several pairs of Reebok sports shoes. The slogan of “surpassing the peak” can be seen everywhere in the standardized production workshop of Baochang, Fugou since last year, Fugou Baochang has built 8 molding production lines and 32 needle car production lines, first producing Reebok sports shoes, and this year starting to produce ugg snow boots the central shoe capital the ten-year goal set by Zhoukou City kaihong shoe industry, which came first, and Fugou Baochang, which is the biggest “individual”, are just a profile of Zhoukou shoe industry according to the information provided by Zhoukou Municipal Bureau of Commerce, at present, there are shoe projects under construction or signing contracts in seven counties and districts of Zhoukou City. The shoemaking industry cluster with Xihua kaihong shoes, Shangshui qianghong shoes, Fugou Baochang shoes and Luyi Xianglong shoes as the leading enterprises has initially formed, and the shoemaking industry chain with shoe making, shoe material, shoe machine and other links supporting each other is extending< 1n the first four months of this year, the export of Zhoukou shoe industry was 11.41 million US dollars. Last year, Zhoukou exported 3.51 million pairs of shoes, with an export value of US $30.13 million, an increase of 96.3% over the previous year, accounting for nearly 30% of the province's footwear exports in October last year, Zhoukou City was identified by the provincial government as the “export base of footwear industry in Henan Province”. 1ts goal is to strive to become a well-known and internationally influential “shoe capital of central China” by 2020 it is understood that at present, China has formed four shoe-making industry bases with Dongguan in Guangdong, Quanzhou in Fujian, Wenzhou in Zhejiang and Chengdu in Sichuan as the core, and their output and export volume account for almost 80% of the country. Zhoukou is striving to be one of the important shoe-making industry bases in China independent brand “nanpidu” wants to build the quality image of Henan Province Zhoukou has been the main production area of Huaishan goat skin and cattle hide since ancient times, and has been known as the two major leather capitals in North and South China together with Zhangjiakou, Hebei Province in history. Huaishan sheepskin is an export inspection free product. Many famous 1talian leather shoes are made of Zhoukou leather< Nowadays, cow leather processing represented by Henan shocheng leather group and sheepskin processing represented by Dingji town leather enterprise group in Xiangcheng have great influence in the whole country, providing abundant raw leather resources for shoe industry Zhoukou has the tradition and foundation of shoe making. Last century 90’s, “China real leather shoes king” contest tide leather shoes once was very red. For Zhoukou, the shoe-making industry that has been transferred now is only the processing of supplied materials and OEM production, with raw material procurement and product sales at both ends. 1n the early stage of development, processing trade can quickly “boost” Zhoukou shoe industry, but in the long run, Zhoukou shoe industry must rely on the original leather, labor and other advantageous resources, improve the industrial chain, and create its own brand to build an independent brand and establish a brand image, the quality of products has become the key. Therefore, Zhoukou City put forward in its twelfth five year plan: the implementation of the “quality prospering city” project, and to build a special Henan Province shoe product quality supervision and inspection center whether it is a world brand or an independent brand, Zhoukou, the “black horse” of China’s shoe industry, must break through the image of Henan with high quality

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