Domestic shoe enterprises focus on three key points in structural adjustment

from January to June this year, the export volume of China’s footwear products reached 4.9 billion pairs. According to conservative estimates, the number will reach 9 billion pairs by the end of this year. The rapid increase in the export volume of China’s footwear products has caused the panic of some major footwear producing countries in the world, and the trade protection measures of various countries can be imagined. 1n fact, the seemingly huge export volume has not brought more profits to China’s shoemaking enterprises. On the contrary, the unit price of some footwear products has declined. The changes of domestic raw materials and labor market make some enterprises at a loss

the trend of labor force’s nearby employment is

the rising labor price is a problem faced by many industries. According to Wei Yafei, director of shoe making office of China Leather 1ndustry Association, at present, most shoe making enterprises in China have a 10% – 15% labor shortage rate. At present, many farmers have changed their view of employment. 1f the wage of local employment is not much different from that of other places, they are more willing to stay in their hometown or work in cities closer to home

shoe enterprises need to fight for pricing power

the rise of cost and price has caused great pressure on shoe export enterprises, but in the face of foreign buyers, China’s shoe-making enterprises lack the weight to raise prices. As one of the links in the production of footwear products, the pricing power of China’s manufacturing industry is very limited. Wei Yafei introduced that some large enterprise customers are relatively fixed, and their assembly line is dedicated to the production of shoes of a certain brand. Then, in the long-term cooperation process, Chinese suppliers may have some qualifications and conditions for pricing. 1n addition, some enterprises, through their own efforts in R & D, transfer the design and other links originally completed in foreign countries to enterprises, so as to obtain part of the pricing power. Striving for pricing power is the development direction of some large enterprises in China. Enterprises should make more efforts in improving factory management, improving R & D ability and improving staff efficiency

how to adjust the industrial structure is one of the most important problems faced by many industries in China, and so is the shoemaking industry. Wei Yafei put forward three main focus points for China’s footwear industry to carry out industrial adjustment. Adjustment 1: product structure” At any time, the product is the first, “Wei Yafei said.” at present, the shoe market focuses on the hygiene, functionality and comfort of the product. 1n addition, we should constantly improve the added value of product brands while ensuring product quality. ” Adjustment 2: talent structure. According to Wei Yafei, China has established a number of vocational training schools above technical secondary school level in some key industrial clusters, which provides a good guarantee for enterprise talent training. Due to the lack of labor force, many enterprises begin to employ college students, which is a development opportunity for some enterprises. Adjustment 3: equity structure. At present, 95% of the enterprises in China’s shoemaking industry are private enterprises. Optimizing the ownership structure is an important means for enterprises to develop production and operation. To strengthen the capital operation, Chinese shoemaking enterprises can push the brand to the society, strengthen the internationalization of the brand, and make the brand more recognized by the public

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