Fabric Enterprises: “new wounds and old pains” behind the rise of orders

in 2009, especially in the first half of the year, the words “crisis” and “cold winter” were heavily on everyone in the textile industry. The wait-and-see situation of the export market led to a sharp drop in the order volume of domestic fabric enterprises, and less orders became a big problem for the industry at that time. Finally, the second half of the year ushered in the gradual recovery of the industry, and the increase of orders rescued the “urgent need” of enterprises. However, the “old pain” of rising raw material costs, shortage of labor resources, and reduction of product profits followed closely. 1n the process of experiencing pain and being happy, enterprises need to find a real way to eliminate the “old pain”< The inevitable rise of raw material cost “although customers placed orders cautiously in early 2009 and the order volume dropped sharply, considering the situation of the whole year, Nippon China Textile still achieved an annual growth of 10%, especially after September, the order volume increased by 30% ~ 50% year on year. Now the enterprise is not without orders, but orders are too many to receive. At present, the biggest difficulty faced by enterprises is actually the sharp rise in the price of raw materials. ” Yu Lida, deputy general manager of Ningbo Youngor rizhong textile printing and dyeing Co., Ltd., pointed out the important problems that currently plagued the industry since October 2009, the reporter has learned from some fabric enterprises that the situation of receiving orders is basically increasing. However, when they were asked to predict the industry situation in 2010, most of them gave conservative answers. The main reason is that they have to face the problem of rising raw material costs Yang Bin, manager of Zhicheng textile factory in Xintang, Zengcheng, Guangdong, also said: “inflation and the rise in the price of raw materials such as cotton are unavoidable for all fabric enterprises in early 2010.” Zhicheng chose to invest 350 million yuan to build a new plant in February 2009, introducing international advanced technology and equipment. After it was put into operation in October, its monthly production capacity reached 3.2 million meters. How to maximize the utilization of such a high production capacity, Yang Bin mentioned that the good cooperation between upstream and downstream should be used to drive the development of enterprises, develop green environmental protection jeans together with superior fiber enterprises such as Lanjing and Dow, and provide “one-stop” service for downstream clothing enterprises. Starting from the product development of clothing brands in each season, not only the latest denim fabrics should be recommended, More important is to provide denim fabric sample washing service. Talking about how to face a new round of rising raw materials at the beginning of 2010, Yang Bin believes that for the time being, Zhicheng itself can digest part of it, and downstream customers can also help digest part of it. But in the long run, we should stick to the strategic deployment formulated by the enterprise in 2009 and think about a better upstream and downstream cooperation mode, Jointly develop products to offset the adverse effects of rising raw materials front line workers have become “scarce resources” the employment situation of enterprises is also a “barometer” reflecting the current situation of the industry: order tightening, reducing labor costs; With the increase of orders, there will be recruitment difficulties. At the beginning of 2009, the survival situation of fabric enterprises is worrying. While reducing the cost, it also leads to the loss of many skilled workers. With the improvement of the environment, the number of orders of enterprises has increased, and the difficulty of recruitment has become a big problem for enterprises” Now the average monthly wage of our workers has risen to 1800 yuan, and the wage of skilled workers can reach more than 3000 yuan. We also need to provide various kinds of insurance in accordance with the relevant provisions of the labor law. Even so, it’s hard to get the right workers. ” Yu Lida said Wei Xiaobo, general manager of Hebei Chengde Keda Wool Textile Co., Ltd., also regards recruitment as a “big problem” at present. “Our main task now is to go back and find some technical personnel.” 1n his view, the difficulty in recruiting workers is a long-standing problem in the industry. Textile is a labor-intensive industry, and the working environment is not good. Many young people are not willing to work in these posts, and some older people will not be able to hold on to their posts. Because of this, enterprises have implemented some countermeasures for the difficulty of recruitment: improving labor productivity, adjusting salary level, improving working environment and shortening working hours” At present, the average monthly wage of the workers in the front line of Keda is more than 1500 yuan. 1n addition, the six hour working system and four shifts of production are implemented to maximize the protection of workers’ rights and interests. “ in the conversation with Yu Lida, he called the workers as the “scarce resources” of the enterprise. “1n 2010, the development of Japan China Textile Co., Ltd. should focus on people-oriented and improve the workers’ welfare. After the development in recent years, the enterprise operation framework has been set up to ensure the stability of the workforce, and the enterprise will enter a virtuous cycle of development. “< At the beginning of 2009, due to the wait-and-see attitude of foreign customers, the market competition was very fierce. Therefore, customers will choose to lower the price of orders, fabric enterprises want to get orders, must reduce their profits. At the same time, customers will postpone the time of placing an order, and enterprises are under great pressure. 1n a very urgent time, whoever can deliver the goods quickly will get the initiative. This is the industry situation described by Wu Tao, manager of Jiangsu danmao Textile Co., Ltd. At the end of 2009, the reporter contacted him again" 1n this year, the company has been insisting on new product development and strengthened cooperation with DuPont and other enterprises. 1n order to meet the actual demand of the current market and effectively control the cost, most of the products are blended, especially polyester and wool blended Wu Tao said in recent months, during the communication with fabric enterprises, the reporter learned that the industry situation gradually improved in the second half of the year, and domestic and foreign customers placed orders one after another, but at the same time, the enterprises also had to face the problems of rising raw materials and labor costs, so the increase of orders did not bring much improvement to product profits. Yu Lida pointed out: “generally, the bottom line of customers is to raise the price by about 3% ~ 5%. 1f there is still a need to raise the price by more than 10%, the final consumer market is unlikely to accept it.” 1n other words, in order to keep orders, most enterprises will choose to reduce profits therefore, in the development concept of 2010, Yu Lida put “upgrading product grade” in the first place. 1n his view, only by upgrading the product grade, can the unit price of the product be increased and the profit be increased. Talking about the advantages of product R & D of Japan China textile, Yu Lida thinks that having its own raw material base is the fundamental reason for the enterprise to stand out, and the cotton field of Japan China Textile in Xinjiang can provide the greatest support for the enterprise’s product R & D” At present, most of the product R & D of fabric enterprises start from new raw materials. After receiving customers’ demand for new products, Xinjiang raw material base can send new fibers to the market within 15 days, and rapid response will win customers’ trust. “

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