Four advantages of developing e-commerce for foreign trade shoe enterprises

the wide application of e-commerce has greatly improved the competitive advantage of China’s foreign trade enterprises, and solved the information asymmetry and information uncertainty to a certain extent. For the shoe enterprises mainly engaged in foreign trade, the development of e-commerce business mainly has the following four advantages:

1. Create more trade opportunities. 1n the traditional way of trade, both the buyer and the seller have to pay a high price in order to find a suitable trading partner. The open and global characteristics of e-commerce create more trade opportunities for foreign trade enterprises, which can not only save a lot of manpower and material resources, but also not be limited by time and place. E-commerce has no geographical boundaries of the global market, commodity information is more transparent. On the one hand, foreign trade enterprises can build a global business marketing network by establishing their own websites or with the help of relevant international trade e-commerce platforms (such as shihui.com, Alibaba, etc.), so as to provide potential customers with supply and demand information about products and services, so as to obtain a global and timeless business space; On the other hand, foreign trade enterprises can actively search all kinds of economic and trade information on the 1nternet to find ideal trading partners2. Greatly reduce transaction costs. Compared with domestic trade, there are many documents in international trade, and the processing cost is high. 1n the traditional international trade business, because of the participation of a large number of middlemen, the import price of foreign importers is often 5 ~ 10 times of the delivery price of domestic manufacturers. 1nternational trade through e-commerce can not only save about 90% of the cost of document processing, but also shorten the time of document presentation, copy settlement and remittance, speed up capital turnover and save interest expenses. 1n addition, through online transactions, a large number of intermediate links can be reduced, so that buyers and sellers can directly conduct business activities through the network, transaction costs are significantly reduced, and the cost advantage is very significant< 3. Greatly improve the transaction efficiency. 1n the traditional international trade, all the procedures, including signing a contract, negotiation, customs declaration, chartering a ship and booking a warehouse, insurance and payment and settlement, must be manually involved. The transaction efficiency is low, the error rate is high, and the time limit is large. Using e-commerce to carry out international trade, buyers and sellers can adopt standardized and electronic format contracts, bills of lading, insurance certificates, invoices and bills of exchange, letters of credit, etc., so that all kinds of relevant documents can be transmitted instantaneously on the 1nternet without time limitation, greatly saving the transmission time of single letter of credit. 1n addition, it can effectively reduce all kinds of errors caused by manual repeated data entry in paper documents, significantly improve the transaction efficiency and business processing flexibility, and bring more convenience to customers< 4. Change the traditional management mode. The operation pattern of traditional trade is mainly based on one-way logistics, while e-commerce realizes a new strategy based on logistics, with information flow as the core and business flow as the main body. The key line optimization thinks that it is to provide import and export agent customs declaration, commodity inspection, warehousing and transportation on the computer network as the carrier of the whole set of service system, and provide business information consultation, bonded display of imported products, warehousing, advertising and other services to the network members. This business strategy integrates various traditional trade methods such as agency, exhibition and marketing, By introducing the main processes of import and export goods, such as market research, international marketing, warehousing and customs declaration, commodity inspection, into the computer network, we can provide all-round, multi-level, multi angle interactive business services, which not only relieves the restrictions of traditional trade activities on both parties in terms of material, time and space, but also promotes the further development of international trade the effective use of information has become an important means to enhance the competitiveness of foreign trade enterprises in the new economic model. China’s foreign trade enterprises should seize the business opportunities brought by the development of e-commerce, actively adjust countermeasures, and improve their competitive advantages

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