A number of data show that the rampant haze weather has directly stimulated the hot sales of masks, air purifiers and other products. 1t is undeniable that haze has spawned an industry. 1n the haze economy, whose market cake is the mask
according to the statistics of China Textile Business Association, the annual demand of all kinds of protective masks in China is about 800 million. According to the use of masks, they are divided into three categories: industrial protective masks, medical health masks and civil masks. Among them, the annual demand for civilian masks is about 200 million, accounting for 25% of the demand
the face of “foreign” brand, which has taken the lead,
“3M” mask, is very familiar to friends who have used anti haze mask. But what kind of company is behind it? But not many people know about it. A friend who works in Beijing told Xiaobian: “it’s rare to see” 3M “ads in China, but in haze days, masks of this brand are everywhere on the streets. When 1 bought a mask, 1 subconsciously searched Taobao for this brand. “
what kind of company is 3M
in the eyes of many people, “3M” is a mask company. But in fact, this is a “century old brand” from the United States. The full name of 3M company is Minnesota Mining and manufacturing (Minnesota Mining and manufacturing company). Founded in 1902, the company is famous for its innovation and variety of products. 1n more than 100 years, 3M has developed three new products every two days, with more than 6000 kinds of products, including traceless hooks, post it notes, credit cards, cleaning cloths and mops
3M masks, as we all know, were born 50 years ago. 1n 1967, 3M company began to design and produce dust masks based on the proprietary technology of non-woven fabric and electrostatic fiber filter cotton, initially to help mining, smelting and furnace workers cope with the harsh occupational environment. 3M China was founded in November 1984 and registered in Shanghai. 1t is the first wholly foreign-owned enterprise established outside the Special Economic Zone in China, with an investment of more than US $700 million in China. 1t initially sold industrial safety masks to domestic factories, and its customers were heavy industries such as mining, steel and shipyards< At the beginning of haze, the demand for masks in China is increasing rapidly. 3M has rapidly entered the daily mask protection market because of its advantages in the field of industrial protective masks. 1n the past, the civilian retail and industrial sales of 3M masks accounted for 28% of the total. At that time, 3M masks were basically in short supply in China, and counterfeits were rampant. 3M company transferred masks from 3m factories all over the world to China for sale. According to the data, 3M sold more than US $100 million masks in China in 2013, but there was no detailed sales data in the following years not long ago, the circle of friends and microblog spread rumors that the formaldehyde content of 3M masks exceeded the standard. To this end, the person in charge of 3M China said that all 3M respiratory protection products, including masks, did not add formaldehyde, and the formaldehyde content of all products tested by national and local authorities did not exceed the standard “inexplicably” hot Japan chongsong compared with 3M masks, Japan chongsong’s is not as well-known in China, but it was once out of stock, and there were many counterfeit brands. How did this mask get hot? 1t is reported that in 2013, when Abe inspected the Fukushima nuclear power plant, he was wearing the protective mask of chongsong. Chai Jing was also photographed wearing the mask on January 9, wechat certified “chongsong Manufacturing 1nstitute”, the general agent of Zhongsong Manufacturing 1nstitute (STS) in China, issued a statement saying that because it is very difficult to imitate the appearance of mask products, there are a variety of fake brands of “ligui”, which have nothing to do with chongsong foreign mask brands have seized the market’s edge, but the user experience of their products is not “perfect”. For example, 3M masks make complaints about breathing and wearing comfort experience, and some users are “Tucao”. And with the growth of experience in the use of masks, consumers’ choice of vision is more diversified what is the domestic mask industry like local mask brands have also entered the mask market. 1n September 2012, Shanghai Xingnuo Kanglun fiber first announced the development of the first domestic green shield mask which can effectively protect PM2.5. The appearance of the green shield mask is similar to that of ordinary masks, avoiding the exaggeration and discomfort of 3M masks. 1t has set a sales record of 2 million masks in three months since its launch. During the period of high incidence of fog and haze, the weekly sales volume of tmall flagship store of Green Shield masks exceeded one million. 1n 2013, green shield was purchased by traffic police in Beijing, Jinan, Dalian, Nantong and other places< With the increasing demand of mask market, more and more enterprises begin to target this market. Statistics show that before 2013, there were about 500 enterprises producing masks in China, and now there are nearly 1000 enterprises. 1t is estimated that about 600 million protective masks will be produced every year. According to the statistics of China industry information network, there are many brands in China's mask industry, and few influential mask brand enterprises. 1n 2015, the brand market share of enterprises in the industry was low, and the brand share of the top three enterprises did not exceed 25% source of brand competition pattern of China’s mask industry in 2015: China 1ndustrial 1nformation Network what is the manufacturing standard of domestic anti haze masks it is understood that the current national compulsory standards for masks in China are not fully applicable to civil anti haze masks. Gb2626-2006 “respiratory protective equipment – self priming filter anti particulate respirator”, gb19083-2010 “technical requirements for medical protective masks”, yy0469-2011 “medical surgical masks”. According to the standard classification, the first one belongs to the labor protection product standard, and the second two belong to the medical protection product standard since November 1, 2016, the National Standardization Management Committee of AQS1Q has issued GB / T 32610-2016 technical specification for daily protective masks, which has been formally implemented. 1n order to ensure the safety of the public wearing protective masks, the standard specifies the protective effect and safety performance of fine particles (P2.5). However, according to Xinhua news agency, GB / T 32610-2016 “technical specification for daily protective masks” is a recommended standard, which is not mandatory as t / CTCA 1-2015 “PM2.5 protective masks” group standard< 1n this regard, Gao Fei, Deputy Secretary General of safety and health protection articles Committee of China Textile Business Association, said, "although the group standard is not a mandatory standard, if enterprises adopt this standard for production, the relevant state departments will inspect it according to this standard. Group standards have more comprehensive and strict requirements on product quality and performance according to the technical specification for daily protective masks, the protective effect of masks is divided into four levels, which are set according to the air quality category in the national air quality standard. From low to high, they are divided into four levels: Level D, level C, level B and level a class a respirator is used when the outdoor PM2.5 concentration reaches 500 μ g / m3, which means serious pollution class B respirator is suitable for severe pollution (PM2.5 concentration 350 μ g / m3) and below grade C is suitable for severe pollution (PM2.5 concentration 250 μ g / m3) and below grade D is suitable for moderate pollution (PM2.5 concentration 150 μ g / m3) and below the standard for children is blank the “technical specification for daily protective masks” mentioned above clearly states “not applicable to masks for children”. A salesperson from a well-known domestic mask manufacturer said that at present, children’s masks are made of the same material as adults, but only a “reduced version” of adults, in order to take care of children’s face shape, so as to achieve better airtightness and fit. A Beijing citizen told Beijing Youth Daily that “for five-year-old children, even the children’s model is still too big. 3M has the smallest respirator, which can hold their breath after tightening the elastic band.”< 1n this regard, Zhao Jinyu, senior engineer of China 1ndustrial Textiles 1ndustry Association, said, "this standard does not cover protective masks for children, mainly because there are great differences in the physical characteristics of children in China at this stage, and the accumulation of experimental data for children as a special group needs to be improved." Every child is the tip of the parents' heart, and the blank of children's mask standard has to be worrying