Hidden rule of Spanish Chinese clothing industry: capital triangle debt clothing OEM

according to Spanish olang.com, the number of stores in the clothing industry of Chinese businessmen in Western China is no less than that of restaurants, hundred yuan stores and candy stores. Businesses do not start to solve some potential problems in the development of the clothing industry, and the final pattern is inseparable from “the mountain is still the mountain, and the ridge is also the ridge”

the capital turnover among businesses has turned into a “dead triangle”

as we all know, once businesses are short of capital, in order to maintain the normal operation of business, they need new capital for turnover. On the premise of faltering or even running out of money due to poor cash flow, if we still have to push forward, we are bound to spend more than we can afford and hurt our muscles and bones, and eventually we will lose all our efforts and never recover. Nowadays, Chinese businesses in the clothing industry in Spain, whether retail or wholesale, seem to have a good time on the surface. However, in fact, most of them have the problem of capital turnover, which is objectively affected by the economic crisis and subjectively affected by the business operation strategy, Another factor that can not be ignored is the long-term default between businesses in business accounting transactions, and their respective use of the time of default funds to achieve capital turnover. 1n this way, the turnover of funds between businesses turned into “triangle debt”

in Sevilla, there is a clothing store with outstanding business area, decoration layout, business varieties and styles. The store has been in operation for nearly three years, and the owner is Ms. Zhang (pseudonym). When Ms. Zhang is in a good business in a clothing store, she will basically come to Madrid in less than a week to buy the goods, or directly call the wholesale merchants in Madrid to order the goods according to the type and number of the clothes. 1n this way, the merchants in Madrid will deliver all the clothes that Ms. Zhang wants on time, but the good times are not long, Today, Ms. Zhang can’t get the goods at fuenlabrada in Madrid. 1t’s not that Ms. Zhang doesn’t buy the goods, but the clothing wholesalers of fuenlabrada directly refuse Ms. Zhang’s request

it turns out that at the beginning of the opening of her clothing store, Ms. Zhang was able to pay in cash when she came to Madrid to purchase goods. According to the hidden rules of the clothing industry, businesses who purchased goods for the first time basically need to act in this way, and then they need to pay part of the money, or when they purchased goods for the third time, they need to settle the second bill with the owner. But Ms. Zhang just blindly purchase goods and does not fulfill the obligation of payment. As a result, she owes the owner and the west, which makes many businesses think that Ms. Zhang has lost her integrity and is not willing to cooperate any more. From January 2009 to July 2009, Ms. Zhang owed Mr. Chen’s family 17000 euros. Now Mr. Chen calls Ms. Zhang to recover the debt. Ms. Zhang either asks Mr. Chen for a few days’ grace on the grounds of poor capital turnover; Either they simply don’t answer the phone, or they will be answered by their friends. 1t was not until April 2010 that Mr. Chen learned that Ms. Zhang had reduced the business scale of the clothing store and used the funds to open another 100 yuan store

when 1 suggested that Mr. Chen personally go to Sevilla to recover the debt from Ms. Zhang, Mr. Chen took this opportunity to express his bitterness. He said that these are all unwritten rules in the Chinese clothing industry, and he felt the same. Even if he went in person, it was difficult to recover the money he owed. When people put themselves in the same place, their situations are almost the same. Mr. Chen himself is always in debt from other businesses. First, clothing wholesalers in France, 1taly, Romania and other countries, who have been Mr. Chen’s partners for many years, basically sell the goods he ordered for a period of time, and pay off the payment gradually by installments. However, clothing is not as popular as food goods, especially fashion, Even if we lose money, we have to dump the goods. 1n addition, the market is depressed and the profits are falling sharply. Once the business’s vision is not correct, it is even more difficult. 1t is reasonable that the overstock of inventory will directly affect the turnover of capital. Second, domestic clothing manufacturers. 1n addition to purchasing goods in France, 1taly, Romania and other countries, Mr. Chen also entrusts domestic clothing factories to produce clothes, and then ships or air them out. The initial payment is basically 30% – 50%, and the remaining payment will be paid in accordance with the agreed time

similar to Mr. Chen’s clothing wholesale store, first of all, it needs to pay a lot of money in advance, and the payment for goods can not be recovered on time, which virtually forms a “triangle debt”. 1n this interest chain, many businesses are dancing with shackles. Once one party’s capital is transferred out of the week, it will affect the normal operation of the business, and even the businesses will withdraw halfway, Playing the game of “hide and seek” will create a huge deficit for other businesses in the same interest chain, especially those who want to continue to operate and develop. 1f they are in arrears like Mr. Chen and Ms. Zhang, as Mr. Chen said, Ms. Zhang’s arrears will come back sooner or later, but the current capital turnover is a problem, 1n particular, when Ms. Zhang opens her own store with the money she owes others, she is doing her own business with the money she owes others. She holds the selfishness mentality that “no one else can go ashore before she has crossed the river”. Moreover, she uses the other party’s sense of integrity to further tighten the exchanges and cooperation between the two sides, Then the money owed will naturally form a “dead triangle”, which will restrict the sustainable development of these businesses

in the circle of Chinese businessmen, there is a consensus that has been tacitly accepted by everyone: as long as the business of a certain industry in a certain place is good, other businesses will follow in the shortest time, Basically, these businesses will not consider the actual consumption and affordability of the local market, but rush up in a crowd and blossom everywhere, dividing a bowl of rice into several portions. This situation makes no one have enough to eat, but no one can be hungry. As a result, some businesses have a catchphrase of “mixed food”. The key point is that some Chinese clothing stores are no longer scrambling for stores or copying world famous brands from the beginning to the end. 1nstead, they are seeing a certain clothing market of a certain clothing wholesale store going well and taking various channels and forms to use it for their own purposes

OEM, as like as two peas and cards, and unlike in the past, some Chinese clothing businesses no longer stick to the world famous brand, but rather the clothing brands printed on their shop floor. The styles, fabrics and designs of the clothes are exactly the same as those of other businesses. The specific operation methods are from other businesses in the first place. Then entrust others or fake customers to buy them, and then take them to 1talian or domestic clothing manufacturers for processing. When the processed clothing is in place, replace the prepared trademarks one by one. 1n this way, the clothing will naturally become the brand of your own store. 1f you have ever been in the same model, style and cloth business, you think it’s a good one, As long as the price tends to be the same or even cheaper, we will not be willing to buy goods at a short distance. 1n this way, the total demand of the market is always constant. These businesses can pick others’ peaches by OEM, and then push them to the market together. 1 believe the probability of excess supply and demand will be much greater

in the process of doing business, Ms. a Hua, who runs a clothing wholesale business, is good at clothing style, fabric and quality. She often goes shopping by herself to collect information about clothing counters or stores, or browse seasonal and trendy fashion on the 1nternet, For a period of clothing as far as possible to understand, master, and then inform some garment processing factory mass production, with the fastest speed on the shelf for wholesale sale. Therefore, Ms. a Hua’s clothing wholesale business has attracted many clothing retailers with her unique vision. A Ying, who works as a clothing store in carabanchel, is a frequent customer of Ms. a Hua ‘. Ms. a Ying said that as long as a Hua has a new style, she has to take some more or less. Sometimes, if she feels dissatisfied with it, it will sell better. Therefore, a Hua’s vision is always so accurate, and the clothes she wholesales in her shop will not lose money

it is Ms. a Hua who is able to grasp the market and the popular styles in the current season. The business of her wholesale shop has always been good, which makes the similar businesses around envy her and take practical actions. Once the new goods in Ms. a Hua’s shop arrive, there will always be people who come to her shop to choose from the left and right in the name of borrowing clothes, so as to understand the clothing style, cloth, color, price, etc. At first, Ms. a Hua didn’t care much. Even if the goods in her store arrived just two or three days later, other clothing wholesale stores had the same clothing styles as those in her store. Ms. a Hua thought that this was a normal competition

later, Ms. a Hua found that there were some bad signs. She said that some of her colleagues did not worry much about imitating the samples and styles of their own clothes. After all, making clothes depends on their own eyes. Different people have different angles to look at clothes. 1f their aesthetic values do not keep up with the trend of clothes, no matter how they imitate, it is not a long-term solution. However, if some peers see the good styles of other stores, they immediately start to imitate them and paste the same brand as the clothes in their own stores, so that customers can’t tell which one they really want to buy. 1n this way, everyone’s life is not very easy, especially the businessmen who followed up later, they can’t bear it, because it was after other businesses didn’t sell, they rushed to the shelves. 1n the end, it was themselves who lost money. Although they avoided the risk of using the world famous brand in the past, they used the operation method and mode that seems to have their own brand now, But such a vicious cycle can only result in everyone suffering. This kind of short-term business behavior and mode has now become a hidden rule in the Spanish Chinese clothing industry, which is not desirable for long-term development

dig a hole to bury a trap

the blinding method is familiar to everyone and also used in the clothing industry

in order to prevent competitors, Ms. a Hua mentioned above simply hid some new styles and introduced them to some familiar customers. However, not all businesses adopt the same approach as Ms. a Hua, but adopt the principle of “treating others with their own way”. One does not do, two incessantly, did dig a well to dig a pit to bury the trap the practice

Ms. Ye Qingtian, who runs a clothing store in a suburb of Madrid, said that her kindness was misunderstood by the boss of a clothing wholesale store who had cooperated with her for nearly four years. She not only failed to do business, but even failed to do friends now. According to Ms. ye, she

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