PPE

How can Chinese shoe and garment enterprises break through

according to the financial times, China’s overtaking Germany as the world’s largest exporter may lead to more trade barriers. Now, that prediction is coming true

in recent months, trade frictions have occurred frequently between China and Europe and the United States. The US “special safeguard” case against China’s tires and the “double anti oil well pipe” case shut out China’s billions of dollars of products. China then countered, and China and the United States are likely to start a “trade war”. Now that the EU has joined the battle group, after China sued China for extending the anti-dumping duty on Chinese leather shoes, it has launched anti-dumping investigations against “made in China” one after another

a new wave of trade protectionism has been set off under the great damage of western economy. Europe and the United States are using anti-dumping, countervailing, special protection and other means to build an “iron bucket array” against China” How to break through “made in China”

in the face of anti-dumping and countervailing that are more and more like “home cooked food”, almost all Chinese enterprises have chosen to rise up to respond to the lawsuit, which is the most typical case in the EU anti-dumping case against China’s leather shoes. 1n 2005, several large shoe enterprises in Guangdong Province set up the “EU anti-dumping alliance against China’s shoes” to jointly respond to the lawsuit with large shoe enterprises in Zhejiang and Fujian. 1n 2006, the EU implemented anti-dumping measures against Chinese leather shoes for two years, and Chinese shoe enterprises jointly sued the European Commission to the European Court of justice. Until 2008, the EU launched the “sunset review”, and Chinese shoe enterprises fought again. 1n December last year, the European Union extended the anti-dumping measures for another 15 months. The Chinese government recently took the European Union to the WTO on this matter. Wang Zhentao, chairman of Zhejiang Aokang Shoes Co., Ltd., told reporters that Chinese shoe enterprises will continue to defend< Many domestic experts pointed out that China's textile and garment industry is likely to be the next victim. At present, Guangdong textile and garment export enterprises are generally worried that the war will burn themselves “China’s textile and garment industry is becoming more and more competitive, which makes Chinese textile enterprises inevitably face more and more frequent trade frictions. The industry generally believes that in this year and for a long time in the future, we will face more trade protection pressure year by year.” Chen Wenming, deputy general manager of Guangzhou textile import and Export Group Co., Ltd., told reporters that compared with 1ndia, Vietnam, Bangladesh and other competitors, China’s textile and garment industry is more perfect in terms of raw materials, industrial supporting facilities and workers’ level, so its international competitiveness is still improving. Last year, China’s textile and garment market share in the U.S. rose, triggering accusations such as “China’s occupying other countries’ market share”. 1t is certain that Americans will find fault with Chinese enterprises in the face of possible conflicts, Chen Wenming said that Chinese enterprises must face them calmly and objectively. While striving for their legitimate rights and interests, it is “a must to do” to upgrade their products As a typical labor-intensive industry, the cost of China’s textile and garment industry has gradually increased in recent years. Competition with foreign counterparts depends on the “gradient transfer” of domestic industry to inland. Chen Wenming pointed out that with the rising labor costs, the Pearl River Delta and Yangtze River Delta can no longer rely on low prices to compete in the market, and low price orders are becoming more and more difficult to do. Many enterprises are trying their best to upgrade their products and build their own design capabilities and brands. “After all, who wants to take $5 orders if they can do $10 business? As long as the price of Chinese goods is not too low, Europe and the United States can not say that we are dumping. “ “Chinese enterprises should try their best to play low price cards, keep an eye on everything in the export process, and take the initiative to avoid the risk of anti-dumping and countervailing.” Yi Xingjian, vice president of the school of international business and economics of Guangdong University of foreign studies, said that China’s exports have been growing at a high speed for many years and are approaching a “limit value”. Chinese enterprises should instead pursue “profit growth” rather than “total growth”

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