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How Chinese service enterprises cope with the continuous influx of foreign brands

2010, as the last year of the implementation of the 11th five year plan, has become a critical moment for China’s economic restructuring. The economic situation at home and abroad is still complex and severe, and domestic demand bears the heavy responsibility of driving China’s economic growth

who can step on the new rhythm of China’s clothing consumption? Chic exhibitors “secretly fight” the domestic clothing market

2010, as the last year of the implementation of the 11th five year plan, has become a critical moment for China’s economic restructuring. The domestic and foreign economic situation is still complex and severe, and domestic demand is shouldering the heavy responsibility of driving China’s economic growth

in 2009, the state invested 4 trillion yuan to expand domestic demand and promulgated the plan for the adjustment and revitalization of the textile industry, which clearly stated that “the international and domestic markets should be coordinated”. The 2009 central economic work conference, which was just concluded, put forward that domestic demand will continue to be expanded in 2010 to increase residents’ consumption demand

for China’s garment industry, what kind of future will the fulcrum of domestic demand move? Who can step on the new rhythm of China’s clothing consumption

the 18th China 1nternational Clothing Expo (chic 2010), which will be held on March 28, is just like a wonderful competition. Every exhibitor will spare no effort to explain their understanding of China’s domestic clothing market< At the beginning of 2010, the aftereffects of the international financial crisis are not over. Can China's clothing market move towards a comprehensive recovery< According to the data from January to October 2009, the retail sales of textile and clothing of Enterprises above Designated Size reached 360.7 billion yuan, an increase of 20% year on year. Although compared with 2007 and 2008, the growth rate has declined, it is still at a high level in the past seven years “it is estimated that the growth rate of domestic clothing sales in 2010 may be between 20% and 25%.” Analysts at Huatai Securities made an optimistic forecast the promotion of urbanization is a major driving force for the domestic sales of textile and garment industry. The central economic work conference clearly pointed out that in 2010, we should focus on expanding domestic demand, especially increasing consumer demand, and rely on steadily promoting urbanization< 1n 2008, the per capita clothing expenditure of urban residents was 1165 yuan, while that of rural residents was only 211 yuan. Analysts believe that the current annual growth rate of urbanization is about 1.5%, the clothing sales brought by urbanization is about 12 billion yuan per year, and the annual growth rate of clothing sales is about 4% analysts of United Securities believe that consumption growth can continue to maintain a high level due to consumption upgrading and demographic changes in 2010. 1n China’s second and third tier cities, it will be more obvious. 1n addition, one of the themes of government policies in 2010 is “promoting consumption”, which may improve the consumption ability of residents through a series of administrative means, and it is also expected to bring theme investment opportunities. 1n 2010, the domestic clothing market will maintain a steady improvement, and the effect of industry destocking is obvious, and the enterprise operation will be better than that in 2009. Domestic clothing brand enterprises are at the high end of the industrial chain and will benefit from the economic recovery and consumption recovery competition between Chinese and foreign brands China’s domestic clothing market is attracting more and more foreign clothing enterprises, and chic has become their booster to open the Chinese market in CH1C2010, in order to enhance chic’s fashion and artistic and cultural atmosphere, more than 20 cross-border artists including architecture, painting, sculpture and horticulture were invited to open “CH1C2010 – harddrive Fashion Art Gallery” in the central corridor of the exhibition hall for the first time. Harddrive is a high-end brand of UBC group (United Business Corporation). 1t is reported that the theme of this fashion art gallery is “beyond the edge of destruction”. A total of 33 works of art participated in the exhibition, which will interpret the artists’ unique understanding and sincere expression of “fashion”. The concept of harddrive brand is innovation and transcendence. “We also want to express the concept of art as the soul.” Wang Hui, deputy general manager of Beijing tianyiyuanmei Clothing Co., Ltd., said, “at present, we mainly use direct stores to ensure the quality. Through the exhibition, chic hopes to expand the influence of the brand. “ Korea Fiber 1ndustry Federation organized the most representative clothing enterprises in Korea to participate in CH1C2010 in the form of “preview in China 2010” Korea Pavilion. This will also be the first large-scale appearance of Korean enterprises in chic in the form of Korean Pavilion. The South Korean Exhibition Group will hold four fashion shows and business exchanges at the China fashion show during chic 2010. “The purpose of our exhibition is to expand the circulation channels of Korean fashion enterprises in China and help them establish business relations with Chinese customers,” the Korea Fiber 1ndustry Federation explained in the face of the continuous influx of foreign clothing brands, how do Chinese clothing enterprises deal with it< Li Rucheng of Youngor Group Co., Ltd said: "in recent years, we have learned that many international brands worshipped by China's garment industry in the past are not very effective, which enlightens us: we must do our own brands well." Li Rucheng has been thinking about how to make Youngor brand better. He thinks that first of all, it is necessary to satisfy China's consumer market and give full play to the advantages of "excellent quality and moderate price" Xue Gang, general manager of Shanghai Xueer Clothing Co., Ltd., is optimistic about the consumption capacity of the second and third tier cities. He believes that under the guidance of the policy of stimulating domestic demand this year, the urbanization process will be accelerated. At present, the first-line market competition has been relatively full, while the second -, third -, and fourth tier cities’ market is not fully mature, and there is a lot of room for development. This year, Xueer will focus on the second and third tier markets, and vigorously develop its stores. Except for a small part that needs the cooperation of franchisees, most of them are self operated in the competition of various forces between Chinese and foreign garment industry, China’s garment industry has entered 2010. While consolidating its leading processing and manufacturing capacity, China’s textile and garment industry is constantly moving forward on the road of structural adjustment and industrial upgrading. 1n this context, CH1C2010 will strengthen brand communication, strengthen professional business services, enrich the association and cooperation of various elements, introduce the concept of cross-border integration, integrate supporting resources, create brand display effect from culture, independent innovation, science and technology, marketing, brand strategy and other aspects, and help participating brands share more “cake of domestic demand”

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