How private shoe enterprises walk out of the “death circle”

as the saying goes; lookers-on see most of the game. Here, the author takes the development history of Wenzhou Small and medium-sized private shoe enterprises and shoe-making enterprises personally experienced for more than 10 years as a mirror, and let’s explore how the “circle of death” of some private enterprises in Wenzhou is formed

as we all know, many owners of small and medium-sized private shoe enterprises have developed by their families. On their way to success, although they are seeing the scenery of their going in and out and a large number of friends in social intercourse, they have paid a lot of hardships behind them. With the continuous expansion of capital, the scale of enterprises is also expanding step by step, The market tentacle extension of enterprise products has gradually penetrated into different regions and different levels of people, and the relationship of enterprise supply chain is also changing qualitatively. 1n the face of the promotion of enterprise brand, the implementation of fine management, the introduction of management talents and the refinement and development of enterprise culture, it has been very clear to tell business owners that the ability of family members is far from being fully satisfied with their previous roles

why is it so obvious that the managers of small and medium-sized private shoe enterprises can’t let go< First, the thought of "company is mine" hinders the individual development. there is a kind of culture in China called secular culture, in which people’s psychology of seeking and keeping wealth is incisively and vividly expressed, just like some families seeking men’s heirs. The vast majority of small and medium-sized private shoe enterprise owners come from farmers. 1n addition, there is not much cultural foundation. The sense of small-scale farmers is inseparable from the word “pro”. They think that the world is laid down by our relatives, and the wealth is my own. Only when our own family members are loyal and give it to outsiders, they naturally feel uneasy when an activity plan comes out, the boss criticizes the proprietress to participate in it, or the uncle criticizes the aunt. The result is that unless you are a professional manager who can play karate, you can meet the needs of employees’ survival, work and culture. But when it comes to investment, some bosses feel like digging their ancestral graves What’s more, many small and medium-sized private shoe enterprises only have punishment, and the punishment has no scale. The more punishment, the more the boss likes it. There is a shoe enterprise boss, every few days before and after the employee’s salary, is scratching her mouth and staring, angry, office all big and small have to be unjustifiably scolded again, explore the reason, is the salary is very heartache, to get angry to relieve the itching< 1n many small and medium-sized private shoe enterprises, the head of each department or all boss soldiers, or the assimilated external employees with the face of "puppet army", wantonly crowd out the employees or excellent professional managers who are not from my family, although these people have no business philosophy, development ideas, and management strategies Management measures, implementation methods and moral cultivation can be discussed, but in his actions, his words and deeds can deny the collective wisdom crystallization of a department at any time. Even if the enterprise employs professional managers, these elders and aunts or the assimilated people who are driven by the wind will also fall into the ashes and can not be beaten< Third, the "personal heroism" which is only the will of the boss Chinese style management can quickly open up the domestic market, and hope to build more international famous brands. But why are there not many small and medium-sized private shoe enterprises in the world? Because advanced processes and systems can not be cultivated in small and medium-sized private enterprises, they are only placed on the edge of China’s secular culture, which is one of the main reasons why many small and medium-sized private shoe enterprises can not smoothly promote their management to international standards. 1n fact, many small and medium-sized private shoe enterprises are actively implementing rules and regulations and work processes, but the boss does not give them the right to work, Some bosses want their horses to run well, and they want their horses not to eat grass… People are not gods, so it is difficult to do the work well without power. Only the will of the boss has some positive colors, but if the will of the boss is divorced from the changing market environment, it will be a circle of death. Therefore, many enterprises do not grow up, which is often caused by the boss’s traditional personal will, but also reflects a certain selfishness mentality of the Chinese people. The boss’s guidance of cadres to go astray has eroded the enthusiasm of management and staff entrepreneurship the sole will of the boss of small and medium-sized private shoe enterprises is easy to form a joint family circle, geographical circle and friend circle. They replace the process, system and standard with their personal will, regard the “system” as an “unrestrained” operation, excessively pursue short-term interests, lack the confidence to continue to make the main business bigger and stronger, and their management can not keep up with the changes in the market. Some private enterprises are at the end or bottleneck, 1n fact, they have fallen into the “grave” that they have already dug (backward management concept, family management only based on the will of the boss, blindly taking “gold” from different industries, etc.). The short life of private enterprises caused by the will of the boss is that the boss has dug a grave for himself, that is, the “circle of death” of course, there are some excellent and enlightened bosses in small and medium-sized private shoe enterprises. Their roles and behaviors are the example and attraction of Chinese private enterprises for example, the model brands of Wenzhou shoe enterprises tell us a living example. All enlightened business owners have grown up, such as Aokang and red dragonfly. The reason why they grow up healthily is that they dare to put down their airs, break the family circle, and give full play to the work enthusiasm of all cadres and employees, Dare to share the harvest with employees. Because the managers of these enterprises have a strong sense of social responsibility just like the brands of their enterprises. Their personality has forged their brands and their brilliant career if you have the ambition of a lion, you will eat meat; Only sheep mentality, can only eat grass, shoes enterprises also have many second generation successors, are struggling to undertake the foundation accumulated by the previous generation; There are also many agents “after wholesale and retail”, after wholesale and retail, both batch and zero, channel sinking, take the chain Monopoly route, go deep into the front line, focus on the market, from a variety of success or failure case analysis, it can be seen that the breakthrough elements of small and medium-sized private shoe enterprises generally gather in the “vowing” boss, breakthrough themselves, from the vowing process of continuous innovation pursuit small and medium-sized private shoe enterprises will die in “shoes” if they don’t break out in “learning”! Therefore, in the future career struggle, we should not “hurt all” the latecomers, but “stay on top” the latecomers. We recognize the phased role of family management. Without this process, there will be no foundation for the enterprise to take off in the next stage; We recognize the sense of responsibility and cohesion of the business family. Without this sense of responsibility and cohesion, there would be no initial rich accumulation of the business; We admit that many private enterprise owners have made various efforts to introduce talents. Without such efforts, there will not be generations of professional managers growing up or going on the road of entrepreneurship. However, development often experiences many transformations. The pain of transformation from a vulgar businessman to an entrepreneur can be imagined as success after rushing through

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