the great impact of Japan earthquake on Chinese people’s life is unexpected. Although the rush to buy salt caused by the nuclear radiation panic has subsided rationally, many research institutions and media are still analyzing and estimating the impact of the earthquake on the industry
as an important consumer goods industry, light industry accounts for 19% of China’s total industrial output value. Japan is an important trading partner of China’s light industry. 1n 2010, China imported 14.235 billion US dollars of light industrial products from Japan, accounting for 14.97% of the total imports. The imported products are mainly plastic products and daily chemical products; China’s exports of light industrial products to Japan amounted to US $30.155 billion, and the main export products were sports goods, leather and fur, furniture, metal products, etc< According to the data provided by Wenzhou customs, the total trade volume between Wenzhou and Japan in 2010 was 583 million US dollars, accounting for 3.42% of Wenzhou's total import and export value in the same period. Among them, Wenzhou exported 364 million US dollars to Japan, mainly leather shoes, electrical equipment, lighters, glasses, etc; The import is 219 million US dollars, and the main products are plastic raw materials, chemical raw materials, etc on the whole, the Japanese earthquake will not have a negative impact on the light industry, and it is likely to stimulate China’s export to Japan’s foreign demand market, which will have a positive effect on the development of the whole light industry. Therefore, the light industry, including food, household appliances, leather and fur, plastics and paper, will not be affected by the earthquake in Japan leather is one of the light industries. As an industry with strong positive correlation with the national economy, China’s leather industry has maintained a good development trend in recent years. China’s leather products are mainly to meet domestic demand. Of course, due to the large export volume of China’s light industrial products and strong market demand, China’s leather industry is experiencing a glorious period of common growth with China’s economy in the increasingly competitive market environment, it is not easy for China’s leather industry to make such achievements, which proves the vitality and strength of China’s leather industry. The market potential of leather and its products is very large. The total global demand for leather is about 100 million square meters, equivalent to the output of 300 million pieces of cowhide (standard leather). China’s leather output is equivalent to nearly 70 million pieces of standard leather, accounting for 23.33% of the global leather output. However, from the perspective of the earthquake in Japan, the development of leather industry is not obvious because the Japanese believe in Buddhism more. Take automobile leather as an example. Only 3% of the leather of Japanese cars is animal leather, while 20% of Chinese cars are cow leather. Therefore, the impact of the Japanese earthquake on China’s leather industry is very small, and due to the growth of China’s light industrial goods exports to Japan in the future, the market demand for leather may be slightly better rational analysis leads to rational behavior. The panic caused by the rush to buy salt has been subsided under the transparent publicity of the government and salt companies, and the misjudgment of the value of listed companies caused by the panic has also been clarified. With the implementation of the 12th Five Year Plan, China’s light industry will maintain a downward and high-speed growth trend. The natural leather industry will also become one of the “stocks” that benefit