Labor protection shoes with e-commerce, Taobao tmall 30% sales, 70% profit, do you believe it
he is Liu Wenchao. He was born in Gaomi City, whose traditional industry is the production of labor protection shoes. His family is also a manufacturer of labor protection shoes
in 2008, Liu Wenchao, a sophomore, opened an online shop with his Taobao buyer account to sell his own labor protection shoes because he didn’t have enough money to live on. He could earn about 1000 yuan a day on average. When the business was good, he could net 7000-8000 yuan a day. Liu Wenchao, who has tasted the sweetness, considered moving to tmall, the upgraded version of Taobao. “Tmall focuses on brand and authentic products, with higher browsing and trust. 1 think it will promote sales.” Shortly after graduating from University, Liu Wenchao opened tmall flagship store
Liu Wenchao said that most of his family’s offline market are old customers, with large volume but low profit; 1n recent years, the rise of e-commerce to retail, profit is much higher than offline. 1n addition, e-commerce combines information technology with business activities to communicate with customers in a timely and convenient manner, which is conducive to reducing operating costs and expanding profit margins. 1t is understood that Liu Wenchao’s sales reached 4 million yuan last year and fluctuated slightly this year, but it is estimated that there will be 3 million yuan in revenue
today’s Liu Wenchao is really famous in Gaomi. There are more than 2000 labor protection shoe stores on Taobao. His online store ranks eighth with 2073 monthly sales. On closer inspection, we will find that the online store ranking in front of Liu Wenchao has a much richer sales category. 1n addition to labor protection shoes, it also includes labor protection gloves, safety helmet, work clothes, etc., while he only sells 21 kinds of labor protection shoes
in Gaomi, there are so many e-commerce young people like Liu Wenchao. The reporter learned that these Taobao shopkeepers pay great attention to learning, because tmall has clear requirements for goods pictures, so they have to learn art and drawing; Another example is tmall’s launch of the “tmall through train” for sales promotion, which they have to learn
the rapid development of e-commerce, coupled with the continuous influx of new businesses, has increased their competitiveness, and young people like Liu Wenchao have also begun to worry about sales and promotion?? Can labor protection shoes continue to fashion
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