the Ministry of industry and information technology, the national development and Reform Commission, the Ministry of Finance and other seven departments jointly issued the “guidance on accelerating the construction of independent brand of clothing and home textile” on the 10th, which pointed out that they will encourage qualified independent brand clothing and home textile enterprises to go public and issue bonds, and use the capital market for direct financing; Enterprises are encouraged to carry out merger and reorganization with their own brands as the link
the overall goal of the guidance is to basically form a healthy and standardized market and social environment for the development of independent brands of clothing and home textiles by 2015; Cultivate and develop a number of clothing and home textile enterprises with independent innovation as the core, famous brands as the symbol and strong competitiveness; The market share of independent brands of clothing and home textiles in domestic and international markets has increased significantly; To form a number of independent brands of clothing and home textiles with international influence
the guidance proposes to support independent brand clothing and home textile enterprises to improve their core competitiveness. To provide financial services for the independent brand construction of clothing and home textiles. We should establish a new type of bank enterprise relationship, guide financial institutions to innovate business operation mode, encourage garment and home textile enterprises to use their own brands as collateral, raise funds from financial institutions according to law and regulations, and explore the establishment of credit guarantee system for their own brands