Main characteristics of shoes export through Shenzhen port in the first quarter

According to customs statistics, 720 million pairs of shoes were exported through Shenzhen port in the first quarter of this year, 22.6% less than the same period last year (the same below); 1t was worth 20.62 billion yuan, down 14%; 1n US dollar terms, it was equivalent to US $3.37 billion, down 11.6%; Over the same period, the average export price was 28.6 yuan per pair, up 11.3%< First, the main characteristics of shoes export through Shenzhen port in the first quarter of this year are as follows: (1) the export scale of March rebounded slightly on a month on month basis. Since August last year, the export scale of shoes through Shenzhen port has increased significantly. After reaching a high of 410 million pairs in January this year, the export dropped significantly. 1n February, 140 million pairs of shoes were exported through Shenzhen port, a significant decrease of 49.5% compared with that in February. 1n March, the export of shoes through Shenzhen Port rose slightly to 170 million pairs, a year-on-year decrease of 28% and a month on month increase of 27.6%; The average export price was RMB 23.5 per pair, up 13.3% year on year and down 28.9% month on month< (2) the export of general trade exceeded 80% and decreased significantly. 1n the first quarter, 600 million pairs of shoes were exported by general trade through Shenzhen port, a significant decrease of 25.5%, accounting for 83.3% of the total amount of shoes exported through Shenzhen port in the same period (the same below); During the same period, 67.33 million pairs of goods were exported from special customs supervision areas, a decrease of 13.7%< (3) private enterprises dominate the export, and the export of different enterprises decreases. 1n the first quarter, private enterprises exported 540 million pairs of shoes through Shenzhen port, a decrease of 23.1%, accounting for 75%. During the same period, foreign-invested enterprises exported 140 million pairs of shoes, a decrease of 25.2%, accounting for 19.4%; State owned enterprises exported 40.18 million pairs, a decrease of 1.9%< (4) exports to the EU increased against the trend, while exports to ASEAN decreased significantly. 1n the first quarter, 160 million pairs of shoes were exported to EU (28 countries) via Shenzhen port, an increase of 26.6% against the trend, accounting for 22.2%; 140 million pairs of shoes were exported to the United States, an increase of 4%, accounting for 19.4%; Exports to ASEAN were 92.69 million pairs, a sharp decrease of 43% in the second quarter and the first quarter, the main reason for the decrease of shoes exported through Shenzhen port was the loss of export orders affected the export of shoes. As China’s labor wages and prices continue to rise, the production costs of Chinese manufacturing enterprises have soared, and the price competitiveness of Chinese shoes and other products in the international market has declined. Many buyers turn their orders to Southeast Asian countries. According to the prediction of Vietnam leather and Footwear Association, in 2014, Vietnam’s export of footwear and bags will reach about 11.3 billion US dollars, including about 9.3 billion US dollars of footwear an2.1 billion US dollars of bags. The Ministry of trade and industry attributed the increase in Vietnam’s footwear exports to the transfer of orders from China to Vietnam by foreign buyers. Some enterprises said that in the past three years, 10% – 15% of the shoes and clothing orders have been lost to Vietnam, Cambodia, Bangladesh and other Southeast Asian and South Asian countries< (1) the rising cost of labor and raw materials has increased the pressure on enterprises. According to statistics, in the past 10 years, the average wage of China's urban unit manufacturing industry has increased by 14%, and the national minimum wage has increased by more than 80% since the financial crisis. Taking Guangdong Province as an example, the minimum wage standard in 2013 was 1550 yuan, a rapid increase of 1.3 times compared with 684 yuan in 2005, with an average annual growth rate of 9.5% from 2005 to 2013. As the main raw material for shoes, leather prices are also rising. 1n the U.S. market, the price of Texas Bull Hide rose by 17.4% from 2012 to 2013, while it soared by 9.7% in the first quarter of this year. The rising price of raw leather pushed the price of finished leather up. Take shoe upper leather as an example, it rose by 8% in the whole year last year,. Since the beginning of this year, the price has jumped by 6.4%, and the price has been rising continuously. The rising cost has continuously increased the pressure on enterprises' operation and reduced their operating profits. The data shows that in the 2013 fiscal year, Daphne's turnover dropped slightly by 0.8%, from HK $10.5 billion in the same period of 2012 to HK $10.4 billion; Net profit fell by 66.7% to HK $330 million from HK $970 million in the same period of 2012< (2) export products that do not meet the international market standards have been repeatedly reported. Since the beginning of this year, the European Commission's non food quick warning system (repax) has issued frequent warnings to consumers of shoes made in China. On January 6, Germany reported that the lining of "okey baby" brand baby shoes contained 0.3mg/kg dimethyl fumarate, which was a chemical hazard; On February 28, France reported that "baudou" safety shoes were in danger of injury and chromium; On March 27th, Germany reported that "makgio" brand women's high-heeled shoes contained excessive chromium and toluene, which was a chemical hazard; On March 28, France reported that "kid" brand baby shoes contained 12 mg / kg chromium, which was a chemical hazard for this reason, it is suggested that: first, strengthen brand awareness, improve the added value and sustainable profitability of products, strengthen safety testing, and manufacture products that meet the requirements of new international market standards; Second, actively develop and build a comprehensive service platform for the shoe industry, and use e-commerce to boost the transformation and upgrading of shoe enterprises; Third, seriously study the laws and regulations of EU and other foreign economies on the export of leather shoes, standardize the business behavior of enterprises, and abide by the industry rules this article is a reprint of 1nternet media, which only represents the author’s point of view and has nothing to do with this website. 1f the information column articles and comments violate your legal rights, please call to let us know and we will deal with them in time