at the beginning of the new year, a rare heavy snowfall in Beijing and Tianjin made people appreciate the extreme cold again. This heavy snowfall was earlier and fiercer than ever before. 1n many places, there was a rare low temperature in the same period in 40 years. Such a rare freezing weather of rain and snow caused people’s travel worries. 1t can be imagined that the emergence of extreme weather, people seem to be more reluctant to go shopping, and sales naturally fell. So, in the face of the heavy snow at the beginning of 2010, did the shoe enterprises seize the business opportunities and break through with the application of network marketing? 1n the heavy snow, can network marketing really bypass the reef of extreme weather? 1n response to the financial crisis, enterprises often say, “the financial crisis will create a new commercial civilization.”. Similarly, extreme weather, an invisible crisis without smoke of gunpowder, may make it hot
we know that the development of a new thing will go through a long gestational period, then grow rapidly, and finally reach the peak. Similarly, the development of “network marketing” is no exception. 1t has been generally recognized by the audience after its gradual improvement after experiencing difficulties such as cocoon breaking and rebirth. And this new marketing method can become famous overnight, which is also based on the market demand. 1t is the booming of these new media that greatly enriches the brand marketing methods. Obviously, the emergence of network marketing has brought convenience to both businesses and consumers, so the word “network marketing” has become the current buzzword, Overnight fame is no exaggeration
looking back on the past, many enterprises were killed in the financial turmoil. Since then, the words of crisis, decline, increasing revenue and reducing expenditure, layoffs, winter and so on have filled people’s eyes for a long time. We use a word that has been used indiscriminately to describe that the whole world economy has entered a cold winter period, and this winter has also made many enterprises freeze to death. As a result, all kinds of marketing methods are constantly shuffled and sorted in the minds of shoe manufacturers. Network marketing begins to appear in a high profile on this special stage, showing the appeal and influence of superstars. Therefore, network marketing came into being. By analyzing the advantages of network marketing, it is not difficult to find that its marketing concept can analyze consumers’ habits from various angles, and then get marketing programs and suggestions that are very suitable for consumers’ taste, so as to solve the inconvenience of consumers’ travel and realize the maximum value of shopping. 1n addition, it also solves the inventory pressure for businesses. Because the network has popularized a large number of terminal customers, the cost of business investment is much lower than that of traditional marketing methods, and its characteristics of strong pertinence, high cost performance, fast and efficient are bound to become the most effective marketing means for enterprises
it is often said that opportunities always favor those who are prepared. This sentence is also applicable in the changeable climate conditions, so we shoe manufacturers are required to do more homework to deal with it. 1t includes in-depth understanding of the development trend of traditional marketing mode and 1nternet based new media marketing mode as well as their integration situation, insight into the business opportunities and market demand brought by climate, mining more brand marketing strategies, comprehensive evaluation of their own product characteristics, targeted, and efficient network marketing promotion, We should also have a set of scientific service system to summarize the advantages and disadvantages of brand promotion, so as to provide better and efficient marketing services and high-quality shopping environment for consumers. So, despite the cold winter, online shopping will still be in full swing