Orders will return to Wenzhou in April, take off the burden and go all over Europe again

“since March, our old customers have been returning and increasing orders, and new customers from Germany, Britain and other countries are also actively negotiating.” Speaking of the recent orders from the European Union, Li Haijun, head of export business of Zhejiang Aokang Shoes Co., Ltd., happily opened his voice

with the efforts of Aokang and other Chinese shoe enterprises for six consecutive years, the EU officially stopped imposing a high anti-dumping duty of 16.5% on Chinese leather shoes from April 1 this year. Most of the leather shoes enterprises in Wenzhou, Zhejiang Province, like Aokang, are sharing the joy of EU orders< However, the reporter found that Wenzhou leather shoes temporarily relieved the burden of anti-dumping duties, and at the same time put on the EU's "Curse". Several major shoe companies said that the days of cheap leather shoes are gone forever, and creating brands and going high-end is the future direction< Although the EU officially cancelled the high anti-dumping duty of 16.5% on Chinese leather shoes from April 1 this year, Aokang shoe industry felt the benefits of this policy as early as a month ago “since March, our regular customers have returned and increased orders. GEOX, the 1talian company with the most cooperation, has increased a lot in the first half of this year compared with the same period last year.” Li Haijun, head of export business of Zhejiang Aokang Shoes Co., Ltd., told reporters that in addition to the orders from old customers, some of the orders during this period came from new customers “some Nordic countries, such as Germany and the United Kingdom, are actively negotiating with purchasers.” Li Haijun estimates that Aokang’s orders will increase by more than 20% this year due to the favorable effect of the cancellation of anti-dumping duties. This figure is estimated under the control of orders, otherwise it is likely to multiply Wenzhou TA1MA Shoes Co., Ltd. is a full foreign trade type shoe enterprise, and the export volume of leather shoes is among the top in Wenzhou. Wang Xianhao, vice president of the company, told reporters that after the EU began to levy anti-dumping duties on Chinese leather shoes on October 7, 2006, many EU orders were lost to Vietnam, 1ndonesia, Malaysia, 1ndia and other countries, which was undoubtedly a blow to Wenzhou shoe enterprises at that time “now that the anti-dumping duty is cancelled, the order will naturally return.” Wang Xianhao said that there have been more buyers from EU countries recently “a 20 euro shoe saves 3.3 euro in tax, and both buyers and sellers will reduce the pressure. Whether it’s leather shoes or PU shoes, as long as the EU buyers come to negotiate, we will benefit more or less. ” Although the volume of leather shoes exported is not large, Deng yunshou, manager of business department of Juyi Group Co., Ltd., believes that with the abolition of the anti-dumping duty, there is no need to talk about the price with customers as much as before< 1t is understood that last year, Wenzhou exported 672 million pairs of shoes, with an export value of US $3.740 billion< Xie Rongfang, executive president and Secretary General of Wenzhou shoe leather industry association, predicted that since last year, the number of Wenzhou shoes exported to the EU has increased by more than 10% over the previous year, and it is expected to increase this year< After six years, the average price of Aokang shoes has increased to US $20. referring to the EU’s anti-dumping duty, it naturally reminds people of Wenzhou’s cheap leather shoes “in the past, the price of shoes made by some small enterprises was less than $10, and the lowest was only $5 to $8.” Li Haijun said that six years ago, because some enterprises pursued short-term profits and entered the EU at ultra-low prices, the EU built trade barriers with high anti-dumping duties. However, now the shoe enterprises in Wenzhou have begun to change their thinking and start to use medium and high-end shoes as bait to catch big fish in the long run the reporter learned that the average unit price of Aokang’s exported leather shoes is US $20. Li Haijun said that Aokang considered two aspects: one is to position its brand as medium and high-end shoes, and the other is to focus on long-term cooperation with major international brands. Therefore, leather shoes are different from the object of EU anti-dumping in those years “the days of making money with ultra-low price shoes are gone forever.” Deng yunshou told reporters that shoe enterprises are under great pressure, and the production costs of labor, main raw materials and fuel oil have increased a lot. For the same shoes, this year’s price is 10% to 15% higher than last year’s. 1t’s impossible to compete at a lower price shoe enterprises put on the “hoop curse” to fight for internal power the reporter noted that while the EU cancelled the anti-dumping duty on Chinese leather shoes, it also introduced five monitoring measures against Chinese shoes, including weekly key monitoring to ensure no unfair behavior; Promote the use of compulsory labels for imported shoes to make clear the origin identification; Strictly monitor whether Chinese shoe enterprises infringe intellectual property rights; The Chinese government is required to open up the retail market of high-end shoes; Pay attention to the situation that Chinese shoe enterprises enjoy all kinds of government subsidies in addition to these “tight hoops”, several shoe enterprises interviewed said that they should not be too optimistic about the abolition of anti-dumping duties “with the massive influx of shoes into the European market, the European Union may also protect local enterprises in another way.” Li Haijun is worried that some small enterprises only focus on immediate interests, and then enter the European market according to the past low price routine, and they do not rule out the possibility of repeating the same mistakes a person in charge of a Wenzhou shoe enterprise said that for a period of time, low price dumping should not exist, but the policy of importing countries to protect local enterprises will still exist. Therefore, he believes that domestic shoe enterprises still have to do a good job, improve product grade and quality, and increase added value through brand

Back to list