pattern construction: a pair of safety shoes from product to brand

Products and brands are totally different. Managing products is different from managing brands, and there are special rules to explore

China’s social development ushers in a new era, and the PPE industry also meets development opportunities. Wenzhou Xumei Technology Co., Ltd. embodies the characteristics of solving the social contradictions in the new era in a pair of safety shoes. The concept of serving the safety and health of workers runs through the enterprise culture, enterprise value and enterprise goals, so as to enhance the added value of safety shoes in the new era< At the beginning of the new year in 2018, Xiang Youchun, general manager of Wenzhou Xumei Technology Co., Ltd., a council member of Zhejiang safety and health protection products industry association, told our industry colleagues how to explore the road from making products to making brands under the guidance of the spirit of the 19th National Congress of the Communist Party of China 1 research trend 1f a product wants to move towards a brand, it must conform to the trend of consumer demand. The practicability of labor protection articles is the emphasis of products. Therefore, in the category of safety shoes, there is a sales mode of keeping the style unchanged, the function unchanged, the material unchanged and maintaining the inherent market share however, with more and more post-90s workers entering the market, the psychological needs of consumption have changed, and rational consumption factors such as appearance and protective performance are becoming increasingly prominent. Only when we grasp the needs of the market, conform to the trend and have characteristics, can our products have the foundation to move towards the brand in the field of safety shoes, Wenzhou Xumei Technology Co., Ltd. has made efforts to meet the market demand trend, which can be summarized as the following two points: subverting the traditional appearance of safety shoes. Traditional safety shoes always look black and feel bulky. Nowadays, safety shoes can attract young market consumers like sports shoes. At the same time, Wenzhou Xumei Technology Co., Ltd. is also developing new shoemaking technology to ensure the protective function of safety shoes and make them light and leisure refine a variety of protection functions. Through the continuous exploration of the material selection of sole and vamp, the anti-static, anti puncture, oil resistance, anti-skid and other protection functions are integrated. At the same time, the enterprise has formulated more detailed and specific classification than the national standard in anti-static function, which can play a good role in meeting the market protection demand in the customized, multi variety and small batch production 2 hard gas quality quality is the life foundation of a brand, and protection function is the most important quality of labor protection articles. 1n the PPE industry, there is no lack of the trend to cater to the market trend, but the product molding, can’t wait to market. 1gnoring the quality of the product research, has not yet risen to the stage of brand, died prematurely the quality of protective function of safety shoes determines the satisfaction of consumers, and it is also one of the decisive factors for safety shoes to maintain a long market existence. Today, with the affirmation of the protective function of safety shoes by workers, safety shoes production enterprises have formed brand assets virtually what is more valuable is that Wenzhou Xumei Technology Co., Ltd. can maintain stability in safety shoes, which is a quality commitment to workers. 1t is an important foundation of brand building Zhejiang PPE is an enterprise that has been developing for ten years. What do they have< According to the traditional development schedule of PPE enterprises, Wenzhou Xumei Technology Co., Ltd. is a rising star. Looking back ten years ago, the enterprise's positioning is not only the production of safety shoes products so thin. From the first day of the establishment of the enterprise, the safety shoes production enterprise has a modern enterprise development concept with the production of safety shoes products to promote the concept of the enterprise, at the same time, it integrates with the cultural trend of social development, forming today’s “craftsman spirit, innovation and intelligent manufacturing” the development concept of the enterprise, such as “PDCA” management mode, “7S” management mode and so on, will eventually become the added value of the product. The simple and pragmatic concept is easy to remember and leave a good impression. Wenzhou Xumei Technology Co., Ltd. has spread its corporate culture of “pragmatism, innovation, reputation and quality”. When it comes to enterprises, it naturally improves its recognition of safety shoes. 1n the future, there will be a brand face. Become the lifelong advertisement of safety shoes brand 4 industry exchanges the association builds a platform on which member enterprises can quickly obtain development opportunities and resources. Wenzhou Xumei Technology Co., Ltd. not only participates in the trade fair of the industry, but also pays attention to the communication with the upstream and downstream of the industry. Find market opportunities in communication and improve production process in communication in product research and development, we can quickly understand the market demand through exchange meetings and trade fairs, adjust the production line in real time, and meet the market trends of customization, multi variety, small batch and fast delivery in brand marketing, we should absorb various successful marketing models and form our own marketing style in product inspection, learn advanced management concepts and formulate actual management inspection procedures in the process, the introduction of a full set of shoe-making automation process, and in part of the process links to improve, more in line with the needs of enterprise production the production of a pair of safety shoes includes the efforts and pursuit of Wenzhou Xumei Technology Co., Ltd. to carry forward the craftsmanship spirit, concentrate on safety shoes, strengthen product research and development, brand marketing, strict product inspection and process standards, control the quality of each process, and improve the manufacturing level in the new era, China’s economic development has a broad prospect, with “made in Zhejiang” and “standardization +” leading the way. 1n the good development environment, Zhejiang provincial safety and health protection products industry association proposed to member enterprises: take quality as the core, lead the development of labor protection products industry to the middle and high-end, adapt to the needs of workers for middle and high-end protection products, and let workers have the experience of safety, comfort, fashion and environmental protection at present, there are double opportunities for product upgrading and popularization in the labor protection products industry. PPE enterprises, such as Wenzhou Xumei Technology Co., Ltd., should combine the industry characteristics and their own reality, refuse low-end backward products, actively participate in various industry activities, develop together with industry associations, jointly promote the high-quality and healthy development of the industry, and improve the level of intelligent manufacturing Enhance the value of the enterprise

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