Textile and clothing enterprises face order transfer, transformation and upgrading, and profits rise

“1 used to see that the large orders 1 didn’t make were transferred to other enterprises. 1 was very greedy. Now 1’m not greedy. 1 can face it calmly. Because after transferring out large orders without profit, we have gained more small orders with high profit. ” At this CFF exhibition, Huang Weisheng, general manager of Weifang Qianhui textile and Garment Co., Ltd., took the initiative to talk about the transformation harvest of the enterprise in recent years as soon as he saw the reporter. Huang Weisheng sighs that Qianhui has gone through a painful period of transformation, and now it’s time to reap the fruits of transformation

although many enterprises participating in the CFF told reporters that 2013 was the most difficult year for exports to Japan, which was more difficult than when the financial crisis broke out. But Huang Weisheng said they didn’t feel the pressure. Last year, although Qianhui’s export volume decreased, its export amount increased. The main reason is that after the transformation, Qianhui’s ability to operate high value-added orders has improved

jump out of the price war

although China’s domestic processing costs have risen a lot, many export enterprises still have not stepped out of the “price war” quagmire” Now the price of many export commodities is determined by the retail market. The Japanese clothing retail market has been in a downturn for many years, and the price of mainland products is very low. Retailers have the right to price the export of mainland products, and the enterprises that export such products are basically in a state of low profit. ” Huang Weisheng said to the reporter: “we set the price of our exports, and buyers and retail stores will increase the price on the basis of our export price. 1n this way, we have jumped out of the “price war” encirclement, from passively following the market to leading the market now. This requires enterprises to have a strong product development ability and constantly launch new things that can win market recognition. “< According to Huang Weisheng, product development is easy but difficult. Qianhui invests a lot in the research and development of new products every year, pushing 20-30 new products every year, but generally only 1-2 are accepted by the market. But these 1 ~ 2 are good enough to bring good profits for the enterprise, and can be recognized by the market for several years Huang Weisheng’s other club is to be willing to invest and continue to develop. Huang Weisheng said that it is difficult for us to develop the difficult things. 1t is because it is difficult to develop it that it has value. Product development is more than strength, but also more than the toughness of the enterprise. According to Huang Weisheng, Qianhui has researched and developed fabrics that combine polypropylene with other functional fibers for four years, but now it has some features. At this exhibition, guests are very interested in this new product Che Jiyue, deputy general manager of Yantai Henghui Trading Co., Ltd., is puzzled that there are always Chinese enterprises who are not afraid to waste resources to make low price, low profit or unprofitable orders. He said that what Henghui has to do now is to cultivate new competitiveness under the existing conditions as far as possible – comprehensive trade service ability and more refined production management ability, to receive smaller, shorter delivery time and more troublesome orders, and to achieve business growth through increasing the added value of orders. Che Jiyue is still optimistic about this road. He believes that Japanese orders require high quality. As the threshold of the clothing industry is too low, there are more and more enterprises. But for some difficult orders, many enterprises can not do. Now there are many such orders back to Henghui don’t be impulsive to do “China plus one” due to the rapid rise of domestic processing costs in China, many textile and garment enterprises now transfer their production bases to places with lower processing costs. 1n recent years, the transfer of textile and garment production base to Southeast Asia has become a trend. While the foreign-funded enterprises invested in China set up production bases in China, they also set up production bases in Southeast Asia, that is, to implement the so-called “China plus one” strategy. 1n the past two years, many Chinese enterprises have begun to invest in Southeast Asia to avoid the pressure of rising costs. But Huang Weisheng said: “we do not implement the” China plus one “strategy’ The “China plus one” strategy is a retreat strategy, not an initiative strategy. “< According to Huang Weisheng, part of the production capacity of the textile and garment industry will be transferred from China, but this does not mean that the textile and garment industry is a sunset industry. Textile and garment industry has long been transferred from Japan and South Korea, but now there are still many people engaged in textile and garment industry in Japan and South Korea. Japanese and South Korean enterprises mainly focus on high-end and small batch products. Today is the future of Chinese enterprises. Chinese enterprises should follow the development path of Japanese and Korean enterprises according to Huang Weisheng, Qianhui didn’t make small orders of hundreds or thousands of pieces before, but now it attaches great importance to small orders, because small orders are difficult to operate, but enterprises with the ability to operate have better profits” Many enterprises see big orders, but now some big orders are basically unprofitable and waste precious manpower. Nowadays, workers are so valuable that if they make mainland products, they can’t earn a few yuan a piece of clothing. 1t’s a pity to use workers like this. Now we need to use workers as human resources. “ Huang Weisheng does not advocate the “China plus one” strategy, and thinks that it is a trend of retreat. Some Southeast Asian countries, such as Bangladesh, are far away from China, with incomplete facilities and poor industrial supporting capacity. 1f Chinese enterprises go to Bangladesh to invest in low-cost processing, it is better to tap the potential in China and find a trade breakthrough by improving the quality of management and speeding up the renewal of equipment Jin Xin, deputy general manager of Shanghai Yayun Textile Technology Co., Ltd., is also full of confidence in the future of textile and garment trade. Jin Xin said that although the situation of textile trade with Japan is not good, Yayun is still full of confidence” Because Yayun saw that even in Japan, there are still many enterprises with a history of more than 100 years still engaged in textile trade. The practice of Japanese enterprises is worth learning from that of Chinese enterprises. They rely on continuous development of new products to meet the individual requirements of customers in small batch and fast response. “ at the same time, now Yayun has also established a small order operation mode, fabric can be ordered from 300 meters. Jinxin believes that in order to make small batch orders, we should have strong development ability as support, good vision and accurate market, otherwise it will cause a lot of inventory” 1n the future, when you go to Japan to attend CFF exhibitions and visit customers, not only marketing personnel will come, but also product developers will come. Understanding the needs of customers and developing products accurately are the necessary conditions for enterprises to make small orders. “ this article is a reprint of 1nternet media, which only represents the author’s point of view and has nothing to do with this website. 1f the information column articles and comments violate your legal rights, please call to let us know and we will deal with them in time

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