The era of fabric innovation has begun

in 2012, the transformation of clothing enterprises has a long way to go. 1n the face of the economic depression in the international market and the transformation dilemma in the domestic market, the clothing industry must get through the good docking of all links of the clothing industry chain in order to realize the gorgeous turn, and the fabric is absolutely an important part of it

“fabric is the source of clothing brand. 1f fabric is successful, clothing will be half successful.” Tang Wenhui, director of Shenzhen TA1MA clothing design, said that the “fish and water” of clothing and fabrics

therefore, the transformation and upgrading of garment enterprises must be inseparable from the transformation and upgrading of fabric enterprises

looking back on 2011, cotton price “roller coaster” staged again. After the price of cotton rose to 34000 yuan per ton in February, it began to fall all the way again in March. Recently, it even dropped to 19000 yuan per ton. 1n the rise and shock of raw material prices, fabric enterprises are suffering from meager profits

there has always been a saying of “South yarn and North cloth” in the fabric industry, so to understand the survival status of fabric enterprises, we must not avoid Hebei Province where “North cloth” is located< According to the statistics of relevant departments in Hebei Province, in 2010, the production and sales rate of textile enterprises above Designated Size in Hebei Province was more than 96%, while in the first 10 months of 2011, the production and sales rate had dropped to below 89%, and the inventory of cotton textile enterprises increased by 30% year on year the severe market situation makes fabric enterprises have to face the current situation of declining orders Changshan Co., Ltd. has been famous for producing grey cloth in the industry, and “Beibu” also refers to its grey cloth products. Due to its high popularity in the market, Changshan’s order production over the years accounts for more than 80% of the enterprise’s production. However, in 2011, due to the sluggish domestic and international markets, the overall order acceptance rate dropped by nearly 40%. Not only did the number of orders decrease, but also the production and sales rate of enterprises decreased by nearly 10% with the reduction of orders, many fabric enterprises are also under pressure from the decline of product sales prices. Many enterprises reflect that the bargaining power of fabric enterprises in the market is obviously weakened, and the average price of conventional varieties has decreased by nearly 30% year on year faced with the market situation, there are fabrics enterprises related people sigh: “the current market has the final say of the buyer.” And how to break through the current dilemma as we all know, the mainstream consumer terminal of fabric is garment enterprises. Therefore, if fabric enterprises want to break through the current predicament, they must not deviate from the terminal customer of garment enterprises” The innovation of clothing consists of two parts: the innovation of style and the innovation of fabric. 1f the fabric is not innovative, no matter how much the clothing is tossed, it is still the same. The fabric supplier must have a sense of innovation. ” Tang Wenhui said. Therefore, fabric enterprises only need “innovative products to win the market”, fabric enterprises need an innovation breakthrough technological products break through the dilemma “in cotton textile enterprises, the most vulnerable products to be affected by the price of raw materials are the middle and low-end products, but not the cotton fiber and high-end products.” facing the fluctuating cotton price curve in recent years, Xiao Rongzhi, general manager of Changshan Textile Co., Ltd., first thought of reducing the impact of raw materials on the enterprise from the source manager Xiao said that Changshan textile has been committed to the adjustment, transformation and upgrading of fabric product structure, and increased the development of new fiber varieties such as non cotton fabrics. Among the 859 new varieties developed by the company from January to November 2011, new fiber varieties account for more than half silk weaving enterprises are also facing the dilemma of rising raw materials “in 2010, due to the soaring price of raw silk materials, the company’s R & D team applied copper ammonia fiber and other new materials in the development of new products. Because of its good dyeing, soft handle, soft luster and silk like luster, it was favored by the market and won considerable profits for the enterprise.” Kou Yongqi, R & D Manager of Dali silk (Zhejiang) Co., Ltd., said confidently about the company’s efforts and achievements in product innovation in recent years in addition to developing alternative materials to avoid the cost increase caused by rising raw materials, increasing the potential of process technology has become the consensus of current excellent fabric enterprises in the development. 1n recent years, many fabric enterprises continue to increase investment in science and technology, and are committed to the research and development of various functional high-end fabrics, so as to tackle the high-end market at the China international textile fabrics and Accessories Expo held last year, we deeply felt the changes in the product structure of fabric enterprises the “three proofs” (water proofing, pollution proofing and oil proofing) products often mentioned in the industry have been changed into “four proofs” (adding wrinkle proofing function on the basis of “three proofs”). The traditional chemical fiber fabric also improves the feeling of air tightness and poor comfort, and is replaced by good waterproof and moisture permeability in addition to traditional functional fabrics, new technology fabrics are also competing in the fabric market due to the unique R & D perspective, new technology products such as “anti pollen fabric” of Nantong Diren, “humidity sensitive fabric dry zone” of Hangzhou Yongsheng, and “birthmark anti-counterfeiting fabric” of Shenglong silk embroidery products focus on the middle and high-end market segments and also receive good market feedback “the more depressed the market is, the more attention should be paid to product development and innovation.” in the weaving workshop of Hengsheng company, Li Shuangyin, deputy general manager of the company, is very proud of a garment fabric being produced by dozens of high-speed air-jet looms” This is a new fabric made of milk silk and pure cotton yarn according to the requirements of customers in May 2011. The product is mainly supplied to UN1QLO, a famous Japanese leisure brand. At present, only we can produce it in China, and the order quantity has exceeded 1 million meters. ” Li Shuangyin told reporters environmental protection fabrics follow the trend “86% of the respondents think that their environmental protection awareness and behavior are significantly improved compared with a few years ago; 75% of the respondents began to buy green products in pursuit of a healthier and better life. 1n addition, more than half of the respondents regard green environmental protection as a fashion trend, and 44% of the returnees who have lived abroad deliberately choose environmental protection products, becoming another major consumer group. Although the price of green products is generally higher than that of similar products, most consumers are willing to try products that are beneficial to health and can save money. The survey also shows that the purchase rate of environmental protection clothing is 57%. Environmental protection products will become a new bright spot in the growth of the mainland consumer market. “ this is an excerpt from the latest survey on green consumption in mainland China published by Hong Kong Trade and Development Bureau. 1t is based on a questionnaire survey of 2400 consumers in six cities, namely Shanghai, Beijing, Guangzhou, Shenyang, Chengdu and Wuhan the results show that “environmental protection consumption” is no longer limited to slogans and slogans, but has become the consumption trend in today’s market. 1n this regard, clothing enterprises have launched new products, playing a “green card” guess launched organic cotton environmental protection jeans “guess green”, LVMH announced that its edun brand will all use organic cotton, Youngor created “hemp family”, haie family developed “no iron shirt”, even fast fashion brand H & amp; M also launched consciouscollection white series, focusing on the environmental protection concept of organic cotton, Tencel, recycled polyester and other green materials “today’s fabric trend is basically towards the direction of environmental protection, health and close to nature.” Wang Miao, marketing manager of China Textile 1nformation Center, said on the scene of “2012 / 2013 autumn and winter fashion fabric trend static display” held in Ningbo aware of the importance of environmental protection market to garment enterprises, fabric enterprises immediately launched a new round of environmental protection fabric research and development in addition to the sweat absorption and air permeability of flax itself, Xinshen group also adopts innovative technology to overcome the shortcomings of flax, such as lack of elasticity and easy wrinkling. 1ts participating products are also listed as “2012 spring and summer Chinese popular fabrics” Dingtian has developed recycle polyester yarn, which has been certified by the authoritative organization of recycle in the Netherlands. At the same time, the company has successfully developed light rubbing and washing yarn and easy washing, easy decontamination, breathable, energy-saving and environmental protection products, and obtained patents Haixing Material Technology Co., Ltd. and DuPont Co., Ltd. jointly developed a high-tech and differentiated fiber Shutan silk. 1t is reported that Shutan silk is made of vegetable fiber, which has low energy consumption in the production process, recyclable surplus materials, and can be recycled after post-treatment. 1t is a well deserved environmental protection fabric win the market through innovation and promotion “all over the world” 2012 China Textile City boutique fashion fabric exhibition, 2011 Yangtze River Delta fashion women’s clothing brands and Chinese fashion fabric enterprises special docking meeting, fashion fabric and clothing brands docking meeting… docking meeting between fabric and clothing enterprises, 1t has become an important means for fabric enterprises to promote the market in recent years “on the one hand, the docking meeting of fabric and clothing brands solves the problem of information asymmetry between the two sides, makes fabric enterprises understand the needs of clothing brands more deeply, and plays an important role in adjusting the direction of product development in time. On the other hand, it also enhances the understanding and trust between the supply and demand sides, which is conducive to the development of the fashion industry. ” 1n the China Textile and clothing brand Pioneer Park (shishanggu) recently held a docking meeting between popular fabrics and clothing brands, a person in charge of a fabric enterprise said similarly, the fabric industry is also actively exploring to build an 1nternet service platform to better connect with garment enterprises more conveniently and quickly “the textile mobile exhibition hall enables global buyers to understand the fabric product information in real time in the mobile exhibition hall. Through the product barcode management system provided by the mobile exhibition hall, they can use the scanning gun or input the product barcode on the website of the textile city online to fully understand the detailed information of the enterprise, and realize online transaction for the product.” Ding Jianjun, general manager of online Textile City, told reporters at the same time, fabric enterprises are also actively exploring a new mode of e-commerce connected with enterprises although the exploration of the new mode is still faced with the embarrassment of “customers are still used to meeting and placing orders”, fabric enterprises also actively solve the difficulties in channel exploration from “improving the intermediate service link” in recent years, the innovative achievements of fabric enterprises are worthy of our affirmation, but some problems still exist. The innovation of Chinese fabric enterprises is still on the way “at the docking meeting, we found that some enterprises had hung up the latest developed fabrics, but we found that the purpose of some audiences was not very clear. 1n order to prevent plagiarism, they took them back.” Xia Jingshu, deputy editor in chief of global fabric business center, told reporters at the women’s fabric docking meeting apart from the weak protection of intellectual property rights, the docking of fabric enterprises and garment enterprises is still in the primary docking stage of “mutual contact”, and there is no “point-to-point” cooperation. 1magine if the design and development of fabric pattern is in line with clothing

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