The expansion of Quanzhou shoe enterprises intensifies Shishi’s “rush” to grab resources

recently, Zheng Jie, President of Anta, told the media at Chengdu Sports Expo that Anta will transfer its production to areas with lower cost. On May 17, Hou Lidong, manager of peak sports public relations department, announced in a high profile that peak had planned to build a factory in Shanggao, Jiangxi Province, in order to deal with the rising price of raw materials and reduce labor costs

it is understood that shoes and clothing enterprises in Quanzhou have been expanding frequently, which has triggered a “chain reaction”. Some enterprises in Shishi are also unable to bear the pressure and are trying to “overtake on the curve”. Some people in the industry said that this year’s market competition is particularly fierce, which virtually intensifies the speed of enterprises going to other places to “enclosure”. 1n March this year, Wang Wenjun, President of the Municipal Children’s clothing industry association, led a delegation to Suzhou, Anhui Province, and reached an agreement with the local economic development zone on the construction of children’s clothing industrial park. 1t is reported that the total investment of Suzhou children’s clothing industrial park project is 4 billion yuan. Shishi children’s clothing industry association will enter more than 100 enterprises in the children’s clothing industrial park. The project products include children’s clothing, washing, etc

according to the survey, it is not only the children’s clothing industry that moves frequently, but many enterprises in the whole clothing industry chain have had similar ideas. However, considering the deep market operation foundation, industrial resource accumulation and good development prospects of Shishi, most entrepreneurs really do not expand much. According to relevant analysis, apart from transferring to the central and western regions to save costs, there is also an important reason for industrial expansion, that is, expanding the market. Some entrepreneurs revealed that most domestic brands currently have 60% of the share from the third and fourth tier markets. Once the customers in these markets are lost, it will cause a fatal blow to these enterprises

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