the financial crisis is gradually weakening, the global economy is gradually recovering, and the export of shoes is booming. A few days ago, the author learned from Wenzhou Jierda Shoes Co., Ltd., the “leading king of Chinese leather shoes”, that the company had a gratifying report card on the export of leather shoes in the first eight months of this year, an increase of 118% over the same period last year. Among them, the single month growth in August was 226% year on year, breaking the historical record of Gilda’s single month growth
“the golden age of Wenzhou shoe export is coming. Whoever seizes the opportunity, Wenzhou shoe enterprises can take the lead in the new round of competition.” Mao Jiancheng, manager of Jierda’s foreign trade department, told the author that at the beginning of this year, the senior leaders of Jierda had predicted the arrival of the golden age of Wenzhou’s shoes export. They would arrange the battle, recruit troops, expand the R & D investment of foreign trade shoes, expand the production capacity, abandon the single pattern of men’s shoes in foreign trade in previous years, increase the number of women’s shoes in foreign trade, and multiply the number of foreign trade personnel of Jierda, Foreign trade shoes are also increasing, workshops to complete the task of foreign trade also overtime production, which makes Gilda’s foreign trade into an unprecedented stage of development. Mao Jiancheng predicts that Gilda’s foreign trade exports in 2010 will increase by more than 200% compared with the same period last year
the author also learned in Wenzhou that many Wenzhou brand shoe enterprises, which used to focus on domestic sales, have also found the growth momentum of shoe foreign trade, and have increased investment in foreign trade, and the results are expected to show by the end of the year. According to the statistics of Wenzhou customs, in the first seven months of this year, Wenzhou exported 394 million pairs of shoes, with a value of US $1.96 billion, an increase of 33.51% and 33.2% respectively over the same period of last year, of which 79 million pairs were exported in July, the highest value in a single month since the customs had statistics. This shows that the golden period of Wenzhou shoes export has arrived