The Ministry of industry and information technology issued the implementation opinions on strengthening the construction of quality brand to support the high quality development of manufacturing industry (Draft for comments): strengthening the guidance of standards and cultivating the market environment of high quality and good price

recently, the Ministry of industry and information technology (M11T) released the “1mplementation Opinions on strengthening quality brand building to support the high-quality development of manufacturing industry (Draft)” (hereinafter referred to as “implementation opinions”) to solicit opinions from the public The “implementation opinions” emphasizes that it is necessary to strengthen the guidance of standards, and promote the effective connection between quality classification and product standards, metrological testing, testing and certification technologies. 1n key industries, we will promote and improve the group standard system for product quality classification, and establish a quality classification and release mechanism for key products. We will promote the release of the government’s catalogue of high quality and good price procurement, and foster a market environment of high quality and good price< The implementation opinions pointed out that manufacturing industry is the main body of the real economy, and strengthening the quality brand construction of manufacturing industry is an important way to improve the quality of supply and meet the needs of people's better life, as well as a solid foundation to realize China's high-quality economic development and enhance China's economic quality advantage. After 40 years of reform and opening up, China has established a complete range of manufacturing system, and the overall scale is in the forefront of the world. However, the quality level and brand influence of the manufacturing industry still lag behind the growth of the scale, and the supply system structure is not suitable for the international high-end industry competition in the early stage of drafting the “implementation opinions” in 2018, enterprises and experts generally believed that low cost of quality default, weakened sense of responsibility of enterprise quality subject and imperfect environment of high quality and good price are the main bottlenecks restricting the quality improvement of manufacturing industry in order to break the bottleneck restricting the quality improvement of manufacturing industry and enhance the driving force of quality improvement, the implementation opinions clearly put forward that it is necessary to strengthen the standard guidance. Give full play to the technical support role of advanced standards for industrial policies, and promote the overall improvement of industry quality. 1mprove the quality and safety standards of industrial products and key consumer goods, strengthen the certification work, and ensure the quality and safety. Optimize the supply of recommended standards and lead the echelon development of quality. We will encourage social organizations to formulate group standards that meet the needs of multi-level market and innovation, and promote the application and demonstration of advanced group standards. 1mprove the coordination and matching of upstream and downstream industrial standards, and promote the establishment of a standard group covering the whole industrial chain and product life cycle. We will support local governments to carry out the certification of standard pilot products, support industries and enterprises to participate in the international standardization work, increase the tracking, evaluation and transformation of international standards and foreign advanced standards, and compare with middle and high-end international industries to lead the high-quality development of the industry in view of the imperfect quality and good price environment generally reflected by enterprise experts, the implementation opinions clearly requires that we should optimize the quality development environment and promote quality and good price. Promote the effective connection between quality classification and product standards, measurement testing, testing and certification technology. 1n key industries, we will promote and improve the group standard system for product quality classification, and establish a quality classification and release mechanism for key products. Encourage qualified industries to establish a dynamic quality grading evaluation system combining the whole process quality capability with product big data. Support industry associations and professional institutions to carry out quality grading evaluation, increase publicity and guide scientific consumption. Promote the establishment of market-oriented acceptance mechanism of quality grading evaluation, and explore the establishment of product quality insurance mechanism. We should strengthen the guiding role of industrial policies and government procurement, promote the release of government procurement catalogue with high quality and good price, and foster a market environment with high quality and good price industry associations and professional institutions are encouraged to carry out activities such as quality promotion, quality benchmarking, quality comparison and brand cultivation, so as to create a good environment for quality brand development. Play the role of the industry association as a bridge, and innovate the work mode in strengthening the standard guidance, promoting high quality and good price, establishing brand image, guiding resource investment, etc., so as to stimulate the power of enterprise quality improvement