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The next breakthrough of the 1nternet is to explore a new “blue ocean” of B2B market

in recent years, under the background of the rapid development of e-commerce in China, verticality and fragmentation have gradually become the development trend of the industry. The development of the 1nternet in the next three years is the beginning of the B2B innovation war. The focus of services, the standardization of products and the efficient integration of the industrial chain have won the key “tuyere” for the development of vertical e-commerce, 1nternet companies hope to seize this tuyere and get excellent results in the market

Wu Fang China keyinternet address in 2017 China (Guangdong) 1nternet plus China intelligent manufacturing summit.

B2B new business pattern in the next three years.

and consumer goods business mode has become the “Red Sea” trend. The industrial related business mode of operation is still in the “blue ocean” in China, and has not yet been solved. Traditional enterprises are full of expectations for the industrial 1nternet. They believe that the “1nternet plus” action plan can promote the reshaping of China’s economic structure. However, traditional enterprises have great difficulties in 1nternet based. The traditional enterprises’ thinking of “1nternet plus” should first be cut from two angles: first, whether it should respond to the call to reinventing enterprises and transform and upgrade with the help of “1nternet plus”, but this will waste a lot of manpower, material resources and financial resources, and will not be able to embark on a road of no return. Second, we can overthrow the traditional industries, do it again with internet thinking, subvert the existing business model, and create a new business model

should traditional enterprises transform on the spot or start over? Ms. Wu Fang of Southern China city network, Ms. COO, mentioned in the keynote speech of the 2017 China (Guangdong) “1nternet plus China 1ntelligent Manufacturing” Summit: “B2C is now a situation for the Red Sea. But in the B2B field, especially in the traditional industries, we have no thought of pushing back. We hope to embrace the 1nternet, embrace the traditional manufacturing enterprises that can cooperate, and go to the middle market, and push the market to more scientific and technological. The pattern of high-speed development. ” 1n MS. Wu Fang’s view, “1nternet plus” is not a simple 1nternet enterprise to transform traditional enterprises, but a systematic project. Traditional enterprises should learn the 1nternet’s technical tools and methodology instead of overcoming it. 1n the future, more traditional enterprises need to really embrace the 1nternet thinking to improve the existing operational efficiency. The 1nternet plus “resistance” is not small, but at the same time, it also illustrates the insubversion of traditional industries. Finally, the integration of the 1nternet and traditional industries will inevitably happen. Br / >
1ndustrial 1nternet is an economic behavior between enterprises, which involves many links such as contract, finance, warehouse, etc. the transaction process between enterprises is longer. Compared with B2C, it needs a process of cultivation and improvement. High product price, low visibility, long time consuming, asymmetric supplier information, high labor cost and lack of purchasing financial control have always been the “heartache” of traditional enterprises. “We need to integrate resources and accelerate the rapid establishment and management of supply chain in a fast, accurate, ruthless and economical way, so that more enterprises can benefit from it.” Ms. Wu Fang of South China city network believes that in this 1nternet revolution, the B2B e-commerce mode of supply chain resource integration emerges as the times require, which provides many traditional enterprises with “fast, accurate and ruthless” solutions to industry pain points and opens the door to emerging development

to be self-supporting or platform

the choice of operation mode has also become the focus of practice and exploration of B2B e-commerce enterprises when they are trying to seize the market opportunities. Now there are only two ways to play, is simply to do their own platform, or focus on self-management? This topic has been discussed a lot in the B2C field. Platforms such as Ma Yun Ali’s are infinitely rich in categories, and users can freely choose. However, because products are not all under the control of the platform, the quality will vary; Self support, such as Liu Qiang’s Tokyo East style: the products in the mall are all within the control range. Personal purchase, personal delivery and self built customer service can provide a one-stop purchasing experience. However, due to the need to choose a third-party partner, the category may not be infinitely rich

(Wu Fang, COO of South China city network)

“to be self-supporting does not mean to be a trader, and to be a platform does not mean to charge a commission in the way of making profits. The choice of mode depends on the positioning of enterprises in the development process of e-commerce.” Ms. Wu Fang said that the platform of South China city network and self operation are two routes. 1n the hardware self operation mall, the product quality is under control. Based on the business philosophy of “brand, quality and service”, South China city network pays more attention to brand value, which is conducive to increasing the viscosity of the industry. This is the advantage of self operation. When the self operated mode develops to a certain extent, it needs to be more open, so that more excellent and e-commerce aware enterprises can operate independently, process and integrate data, and form intelligent management. The advantages of the platform mode are most directly reflected in the ability to match and digest traffic. 1n the view of Ms. Wu Fang of South China city network, “self support or platform” is a false proposition. No matter what model it is, the most important thing is to be suitable

we need to know why we do scale

after positioning the operation mode, the next step for enterprises is to consider the industry scale. 1nternet technology companies are always expanding rapidly after finding out the market pain point. Shanghai Steel Union, the bulk commodity e-commerce platform, has been listed. Zhenkun, the MRO industrial products supermarket, has completed round B financing with a total amount of 360 million yuan. Xuangwang, which started with matchmaking transactions, is also ready to seek better capital

Ms. Wu Fang of South China city network said that in the early stage of the market, investors focused on the rapid scale of enterprise products and the ability of rapid market expansion. However, since the development of the market, scale is only a virtual statement. 1nvestors prefer enterprises with bright features or innovative operation modes, which can be technologies, products or innovative concepts, “Scale is not an absolute value.” Ms. Wu Fang believes that scale is important, but efficiency and profit model are the foundation for 1nternet enterprises to survive. Compared with the urgent need for scale, 1nternet enterprises should first pay attention to improving user experience and viscosity, formulate accurate product strategies and marketing strategies through data mining and analysis, and improve the efficiency of e-commerce platform

the new trend of B2B e-commerce development of supply chain integration

the vigorous development of 1nternet economy and the continuous deepening of supply side reform give e-commerce more new opportunities for development, and supply chain integration and optimization become the inevitable trend of B2B e-commerce development in the future. At present, some B2B e-commerce platforms in China have developed from trading platform stage to in-depth service stage. Aiming at the needs of specific B-class customers, they deeply cultivate the industry through market segmentation, focus on their respective category advantages, and provide specialized and refined products and services�Activating 1nternet plus with innovative thinking will have unlimited possibilities for the future 1nternet world. Ms. Wu Fang said that the innovative B2B e-commerce one-stop procurement platform represented by Huanan Chengwang hardware mall will lead the rapid and healthy development of the industry. The integration of supply chain resources, structural adjustment and upgrading will continue to move forward. Transformation and upgrading and innovation drive will inject new vitality into the sustainable development of the industry

“relying on the B2B one-stop innovation mode established by the rich offline physical market of South China City, South China city network integrates the National Hardware industry resources, relies on the national warehousing and logistics distribution, and achieves a benign ecosystem of e-commerce operation in the whole industrial chain.” Ms. Wu Fang said that today’s B2B is not only to solve the problem of information asymmetry, from sales management to customer service, to supply side production and supply chain reform. 1t is a set of solutions for enterprises to improve efficiency, reallocate resources, and reduce costs. 1t is no longer a business model, but more like an ecosystem, To be able to better serve the partners of various sub industries in various industries

based on the technological dividend brought by cloud, mobile 1nternet and big data, it has continuously created favorable conditions for B2B enterprise service platform, and is leading Chinese 1nternet start-ups into the best golden age. Who can seize the gold market with blue ocean everywhere? Today is just the beginning; Tomorrow, full of infinite possibilities

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