at the London Olympic Games, the fact that the uniforms of the US Olympic team were all produced by Chinese garment factories caused a big stir in the local industry. Although the design is undertaken by Ralph Lauren, a famous local brand in the United States, the absence of “made in America” clothing on the international stage makes people in the textile and clothing industry in the United States feel sorry. 1n order to speed up the recovery of American economy, the purchase of American made textiles has been put on the agenda
at the recent textile and clothing industry purchasing conference held in Las Vegas, the topic of “purchasing strategy for clothing and household products made in the United States” initiated by American fashion designer Karen Kane became the focus of the seminar. Kane said that although the U.S. government advocates the re establishment of the manufacturing system of the textile and clothing industry, in the current period when “price is king” and “fast fashion” have become the characteristics of the consumer market, the U.S. clothing companies that can shoulder the responsibility of producing medium and high-end products can not really mobilize their enthusiasm for the production of middle and low end goods. Affected by many other factors, the reconstruction of American manufacturing industry, especially textile and garment industry, is not easy< At present, US President Barack Obama has begun to consider rebuilding the US manufacturing industry and strongly supports the proposal of the return of US manufacturing proposed by the Democratic Party of the US House of Representatives. At the same time, he believes that the recovery of consumer demand is also conducive to the reconstruction of the U.S. manufacturing industry. 1ndustry insiders pointed out that if the voice and momentum of "made in America" are still strong in a few years, most of the manufacturing plants that have stopped production in the United States will meet the market demand and will be willing to operate again the United States is one of the most important clothing consumer markets in the world, but its domestic clothing manufacturing industry does not match its consumer demand. Economists pointed out that the current clothing consumption and production scale in the United States have formed a very unequal relationship. At the end of World War 11, the United States had the largest clothing manufacturing industry in the world. However, today, the production of domestic enterprises in the United States can only meet 3% of the market demand. 1n the world, no country imports more than 97% of its clothing. The market share of domestic made American textile and apparel products needs to be improved industry insiders who support the reconstruction of manufacturing industry in the United States believe that this will create more jobs, especially in the current weak economy. Julia Hughes, President of USA-1TA, believes that the government’s reconstruction policy is “realistic” because a large number of American immigrants who lack advanced skills will get jobs. Hughes said rebuilding the U.S. apparel manufacturing industry is supported by the U.S. government, industry agencies, and local groups in Los Angeles and New York. At the purchasing conference, Hughes proposed to establish a database search of American textile and apparel manufacturers and suppliers in a planned way, so as to help American companies reach an agreement with their partners in this field, and help retailers to obtain unanimous recognition of the proposal of purchasing American products the return of the textile industry has been stumbling the problem that everyone can not avoid is that most of the fabrics used to manufacture high-end clothing in the United States rely on imports. Hughes said that due to the lack of textile yarn and fabrics, the status quo that most clothing in the United States needs to be imported will not change in the short term. Moreover, decades of “quota restriction and high tax rate” policies in the United States, as well as clothing buyers’ preference for low labor cost production enterprises, have forced many local manufacturers to turn to overseas markets< According to Kane, although American enterprises have the ability to complete the cutting and sewing processes in China, it will be difficult for manufacturers to quickly realize the short cycle production mode including raw material procurement, investment planning and even to meet the consumers' purchase mode. For US manufacturers, production in other low-cost and high return Southeast Asian countries is obviously more attractive than rebuilding domestic industries in order to promote the import of textiles, in August this year, the United States has agreed to extend the term of “African Growth and Opportunity Act (AGOA)” again, and the preferential measures on textile and clothing commodities will be extended to 2015. According to the clause, AGOA provides more than 6000 kinds of goods to 38 sub Saharan African countries to enter the U.S. market free of tariff and other preferences, and textiles and clothing can be processed with yarn raw materials from third countries. To a large extent, the provision ensures the supply of upstream textiles in the United States. 1n addition, the US government is also strengthening the cultivation of innovation ability of textile enterprises. Cass Johnson, President of the National Textile Association (ncto), said that in the past three years, the US textile industry has invested more than US $3 billion, including building new factories in the us to produce the world’s most innovative yarns and fabrics< 1n addition to actively supporting the development of the textile and clothing industry, the U.S. government has recently introduced a new measure in order to promote the government's purchase of American goods with mandatory provisions, thus driving the recovery of the industry. The bill, called "wear American Act", intends to amend the current requirement that 51% of the clothing products purchased by the federal government must be made in the United States to the requirement that all U.S. government agencies must purchase 100% of the goods made in the United States when purchasing textiles and clothing products Sherrod Brown, a U.S. senator from Ohio, said that due to multiple factors, jobs in the U.S. manufacturing industry, including the textile and clothing industry, have been transferred overseas for a long time. The U.S. government should, as far as possible, purchase clothing products produced locally in the United States. Johnson, President of the National Association of textile organizations, added that the use of “made in America” brand products should be an integral part of the representation of the United States itself, both on the playground and in federal procurement cases, for American citizens and around the world. At this time, the “wear American Act” bill is just the right time. The rising demand for textile and clothing products made in the United States is expected to stimulate the industrial return source: Yun JUANJUAN