PPE

The Western revival road of Huili Jiefang shoes

at least four brands with Chinese origins came to show their canvas shoes at the autumn fashion trend exhibition in New York this year, including Huili, Shulong, Jiefang and Renren. 1n addition, Feifei, a Chinese brand revived in France, has also created brilliant retail performance. 1n New York City, Odin and American rag have made outstanding performances, and the movie star Orlando Bloom also wears it to take photos

although these brands have some very similar characteristics: the appearance is Chinese style canvas style, the production is made by using rubber vulcanization technology, many of them have upgraded the materials, followed their unique inspiration in design, and used part of the sales proceeds for charitable purposes. Of course, there are slight differences between them

bobbytouran is one of the owners of Huili company, claiming that its main goal is to re imagine the existing brand. As classmates at McGill University in Montreal, Bobby Touran and Alex Fraenkel were influenced by the Huili shoes that are popular in China, so they decided to cooperate with fraekel’s childhood partner, Danny Danesh, to buy the ownership and bring the brand to the United States. As a Finnish photographer and Chinese American designer, shumengye also joined the team in charge of the design work

the team has reached an agreement with Huili’s company, allowing it to seek inspiration from the brand’s archives, adjust some existing forms, and use new materials and colors to meet customers’ needs. The brand will explore new materials and add a bit of wear and tear to the neutral style shoes that cost about $40 to $60, which are selling well at Ubiq in Philadelphia and Patta retailers in Amsterdam

Jiefang shoes are also hoping to expand their style: since the launch of their own style in the spring of 2007, the founder Ben Walters is slowly introducing some new styles. The original series of lightweight high top canvas shoes (based on the original Chinese release shoes style), also added some cold proof shoes and low top styles this spring. However, he still tends to keep the original style of release shoes. Last month, the brand launched a “made in China pride” campaign on its official website. And this website is also the main channel for selling neutral windsurfing shoes, which cost between $48 and $73

for Anton Brandt, the founder of people’s shoes based in Los Angeles, it is his mission to make his classic green lace up workers’ shoes. Since its launch in the spring of 2008, the brand’s simple design, as well as affordable prices ranging from $42 to $48, have boosted its sales in trendy markets and started looking for more environmentally friendly adhesives and materials

in recent years, sports shoes have moved away from exaggeration, and consumers want them to look low-key. Aesthetically, these Chinese brands show a kind of anonymity, just as everyone looks the same. Beyond that, what consumers want to say is that they are citizens of the world, not athletes. These traditional Chinese Brand canvas shoes with rich historical stories just meet the demands of European and American customers

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