PPE

Wenzhou private shoe enterprises speed up the pace of “going out”

from the establishment of overseas commodity city, commodity exhibition center, overseas institutions, overseas investment and factories, to the merger and acquisition of overseas enterprises, overseas resource development, overseas listing and financing, and the establishment of overseas industrial parks, the “going out” investment mode of Wenzhou private shoe enterprises is more diversified, and the investment areas are more extensive and diversified, The pace of “going out” has also been significantly accelerated. From January to June this year, Wenzhou has approved the establishment of 25 new overseas institutions, with a total investment of US $87.4945 million from China, accounting for 90.2% of the annual investment task< According to Chen Jian, deputy director of Wenzhou Foreign Trade and Economic Cooperation Bureau, since the beginning of this year, Wenzhou private enterprises have made full use of the "two markets and two resources" at home and abroad, and used various overseas investment methods to speed up the pace of "going out". Among them, there are several highlights. First, the implementation of large overseas investment projects such as mergers and acquisitions has been accelerated. For example, Yueqing No.1 company invested 21.55 million US dollars to acquire a French company as a whole; Second, overseas industrial park projects have added new talents. Wenzhou Hasan Shoes Co., Ltd. plans to build a footwear industrial park in Nigeria. At present, the project approval and other related work have started; Third, the overseas commodity city has gradually changed its business model. After years of mature operation, Wenzhou's overseas commodity city has begun to change from the simple price advantage product output to the brand advantage product output, and the function of the overseas commodity city has been integrated and improved. A few days ago, Wenzhou's first overseas famous, excellent and special product exhibition center has been successfully opened in Malaysia. Recently, the "Wenzhou famous shopping center" in Los Angeles China business city is also actively attracting investment in Wenzhou this year, the “going out” support fund for Wenzhou shoe enterprises has increased from 6 million yuan last year to 17.5 million yuan. At the same time, measures for the use and management of special funds for the “going out” strategy of Wenzhou in 2010 and measures for financial support for the construction of Wenzhou’s overseas marketing system will be issued to further increase the support for “going out” enterprises and projects in June this year, Wenzhou Foreign Trade and Economic Cooperation Bureau also conducted a comprehensive review on the current situation of “going out” of enterprises in Wenzhou over the years, and investigated the existing overseas institutions according to their normal operation, closure and cancellation; This paper classifies the main industries, countries, regions and ways of enterprises’ foreign investment, and makes a trend judgment on Wenzhou’s “going out” development in the next few years since the beginning of this year, Wenzhou’s private shoe enterprises are good at making use of the opportunities of global industrial restructuring in the post crisis era, making overseas investment in various ways, accelerating industrial transfer and seizing overseas markets. From January to June this year, Wenzhou has approved the establishment of 25 new overseas institutions, with a total investment of US $87.4945 million from China, accounting for 90.20% of the annual investment task. According to the relevant personage of Wenzhou Foreign Trade and Economic Cooperation Bureau, in the next step, Wenzhou will also carry out a series of “going into Africa” activities, and strive to make this activity a major brand of Wenzhou’s overseas investment and trade activities

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