PPE

Wenzhou shoes account for 80% of the French shoe industry

Paris, the world-famous “fashion capital”, is not only the wind vane leading the fashion trend, but also the fashion “pilgrimage” for various brands. To have a foothold in Paris means to get the key to open the world market. Surprisingly, after 20 years of painstaking management, more than 120 Wenshang shoe enterprises in Paris have successfully occupied 80% of the French shoe market, making an amazing legend< On the evening of August 28, 2010, the founding ceremony of the Chinese shoes Association of France and the inaugural ceremony of the first council were held in Paris. More than 120 Wenzhou shoe enterprises in France finally ushered in their own "home" the Chinese shoes Association of France has 73 registered member enterprises, most of which are Wenzhou merchants. The orientation of the association is not only to be the spokesman of the industry interests, but also to be the leader of the shoe industry leather shoes are “fashion on feet”. 1s it too arrogant to be the leader of shoes industry in Paris, the “fashion capital” Chinese businessmen or Wen businessmen have such a strong foundation the history of Chinese shoes industry in France can be traced back to the early 1990s. 1n recent years, Chinese shoes industry in France has developed rapidly and has become an important member of the European shoes market. This group, which is dominated by Wenzhou merchants, not only accounts for 80% of French domestic market, but also radiates the whole Western Europe, North Africa, Eastern Europe and other regions by virtue of France’s geographical advantages. Among them, the Chinese shoe market in oberhavier, located in the northern suburb of Paris, has become the wholesale and distribution center of shoes in France and even the whole Europe. There are many customers from Belgium, the Netherlands, Germany, Greece, Poland, the Czech Republic and other countries. There are even Singaporean customers, because there is no way to find such satisfactory goods in China, so they simply went to Paris to purchase. Nowadays, the shoe industry has become another major industry for Chinese after catering industry, luggage industry, clothing industry and small commodity industry, which has a positive impact on the development of French economy and the improvement of Chinese economic status< 1n fact, the history of Wenshang shoes industry in France is later than that in 1taly and other countries. However, in 2004, the European Union abolished the quota restrictions on China's imported leather shoes, and the biggest shackle of the Chinese shoe industry for a long time was lifted. For a moment, Wenshang shoe enterprises have sprung up, from the first few to the present 120 it is undeniable that the biggest advantage of the rise of Wenshang leather shoes is still the high quality and low price, and the high profit brand is still in the hands of the French natives. But in the fashion capital of the world, Wenshang’s ability to grasp the latest trends is fully reflected. Smart in the process of expanding the market, they are also constantly improving product quality and improving service, so as to win the trust of customers with a wide range of products, novel styles, high quality and low price, and gradually establish a large fixed customer base. For example, the triumphal arch company of Zhao Qing, President of the Chinese shoes Association of France, has not only accepted orders from several large French chain shoe sales companies, but also has more than 2000 fixed and scattered customers with the rapid development of Chinese shoes industry in France, industrial upgrading has been put on the agenda. 1n this context, the Chinese shoes Association of France was established at the right time. The association also put forward the concept of “City import shoes”, adopting the unified name and logo of “City import shoes, French Chinese shoes city”; Establish a professional marketing team, build the overall brand strategy. The association has also set up publicity points in major footwear exhibitions in Europe, such as France, GDS (Germany), M1CAM (1taly) and moshooe (Moscow), so as to expand its influence and strive to build the French Chinese footwear city into an international brand the price war was once the pain of the industry although the city import shoes has become the most influential shoe distribution center in Europe, there are many problems that need to be solved the history of Chinese shoe industry in France is short. Many business owners lack professional knowledge of shoe industry, and their business philosophy is outdated. Many enterprises have no product characteristics, high production and operation expenses, small profit margin, and even can’t make ends meet due to the lack of R & D ability and competitive products, it often leads to irregular business behaviors such as random purchase, random price bargaining, and even selling below the cost” Wenzhou People’s selling method is to smash the price! “” The shoes in Paris 93 are cheaper than those in China! ” These words once expressed the pain in the heart of Wenzhou shoe merchants in France “every month, some people open and some close,” Zhao Qing describes the competition in the Chinese shoe market as “cruel.”. He told reporters that some people only saw the prosperous side of the shoe market and would not hesitate to sell restaurants and borrow money to enter the industry. But in the end, due to the lack of experience and professional knowledge, they lost all their money. 1ndividual customers even deliberately write cheques that can’t be cashed. Taking advantage of the fact that it takes two weeks to cash cheques, they cheat. Almost every Chinese businessman has received cheques that can’t be cashed. Many people can only suffer from such “dumb losses” due to their lack of understanding of laws and regulations the lack of communication and blind competition among businesses have seriously affected the healthy development of French Chinese shoe industry. Before the establishment of the shoe Association, more than one company in the Chinese shoe industry in Paris had gone out of business strive for an early break with high-end brands in the face of many problems in the development of French Chinese shoe industry, the French Chinese shoe industry association has made “three rules” to unite Chinese shoe enterprises; Adjust the concept of management and competition; We will thoroughly break the naive practice of defeating our peers with a price war industry insiders believe that French Chinese shoe enterprises should also dig deep into their internal management, find out the main attack points of the market, and establish product characteristics, so as to break their own way. At present, French local brands are still firmly in control of the local high-end market. Few Chinese leather shoes are positioned at more than 100 euros. Chinese brands should strive to enter the high-end market “France is the country with the highest level of shoes and clothing development. We have a lot to absorb and a lot of room to improve.” Zhao Qing told reporters that looking at other industries Chinese are engaged in in in France, such as the luggage industry and the clothing industry, companies that eventually become the best in the industry all focus on quality and brand. Chinese leather shoes also have to take the road of brand. Only in this way can we strive for more profit space and compete with local luxury brands as soon as possible

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