in recent years, China’s leading fabric enterprises have made great efforts in strengthening independent innovation, improving quality, building brand and playing social responsibility. Compared with foreign countries, the development level of China’s textile products is gradually narrowing, but there is still a certain gap in the overall, which is mainly reflected in the following five aspects:
Product R & D ideas
most of the R & D strategies of China’s textile enterprises stay at the technical level, which is difficult to rise to the management level or even the strategic level, and lack of long-term and systematic planning
countries such as Europe, America, Japan and South Korea generally import grey fabrics from China, and make use of their own advantages in finishing technology to enhance the high-tech content and added value of fabrics and create greater profit margins. 1ts products are delicate, varied and full use of various colors. Due to the few changes in color matching and style of domestic products, the products of many manufacturers have little difference, so they can not reflect the price advantage
product development mode
developed countries such as Europe, the United States and Japan generally adopt the mode of combining production, learning, government and research, which is worthy of reference for domestic textile enterprises. The first mock exam has been made in Taiwan and Korea. For example, in recent years, textile enterprises in Taiwan have gradually got rid of the conservative attitude of independent research and development, and began to cooperate with various research institutes such as “Textile Research Center”. Br / >
awareness of market promotion
from the 2009 fabric Expo, it can be seen that there are still a few enterprises that can fully integrate the exhibition stand image, product trend and product characteristics, and more enterprises are still pursuing large and comprehensive products, and the main products are not clear
the main concept of foreign exhibitors in the exhibition is very clear, no matter in the booth layout, sample display, publicity materials and on-site entertainment, they are very professional, meticulous and humanized. For example, Japan mainly promotes new raw materials and new technologies, South Korea mainly promotes new functional fibers and functional fabrics, and 1talian Exhibition Group’s fine woolen fabrics, etc., all of which have left a deep impression on the audience
brand building strategy
in recent years, China’s textile enterprises have grown rapidly, and their product development and technical level have been greatly improved. However, at present, China has no more international famous brands, especially fabric brands
in contrast to the brand building of foreign exhibitors, some enterprises have established world-class famous brands in a very short period of time, such as Lycra fiber and Coolmax fiber of DuPont, Tencel fiber of Lanjing, XLA fiber of Dow, etc., and crecora brand of South Korea. They all rely on the strength of brands and rapidly expand the international market in a short period of time, This brand building mode is worthy of reference for China’s textile fabric enterprises
production and management concept
in order to win the market and consumers, enterprises can introduce the international advanced production management mode according to the actual situation, comprehensively improve the on-site management level of enterprises, so as to realize the quality optimization and brand upgrading
at present, some textile and garment enterprises in Shishi have introduced Japanese J1T production and management methods. J1T refers to just in time production, which is a production management mode that thoroughly pursues the rationality, efficiency and flexibility of the production process. 1n addition, in terms of functional testing, we should also fully learn from the testing technology and methods of some developed countries